Ecologique Fashion | 7×7: O’Lover Hats
Ecologique Fashion is a public relations, events and creatives company based in San Francisco, CA. With a focus on sustainable fashion, we are on a mission to support a paradigm shift in the apparel industry by promoting regeneration and ethical business practices.
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7×7: O’Lover Hats

Based in Oakland, O’Lover Hats operates as part of the 25th Street Collective, a sustainable fashion incubator that supports local artisans. Elwyn Crawford, the millinery maven behind the mad hattery, has been perfecting her craft for nearly a decade.

Crawford calls her hats “agents of transformation”, ranging from classic everyday to whimsical avant-garde in style.

Right now, we’re loving the men’s and women’s straw collection. Proudly named after streets in Oakland, each piece is hand-made with natural straws and offers the perfect brim for lounging in the park, weekend walks and sunny summer travels. Read More…

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