Ecologique Fashion | Blog
Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
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Goodbye 2015 + Some Hopeful Resolutions

The holidays have come and left in a blur of over consumption, nostalgia and generation gaps– all of which giving me a glimpse into the kind of life I want (and don’t want) and how I want to feel in that life. With this in mind, I’ve gotten myself in deep this New Year’s Eve with a list of goals to promote my own personal clarity and wellbeing. I’m also a lover of even-numbered years and am embracing 2016 with arms wide open! Bring it 2016….



1. Move it Girl

Movement. It’s what makes us human and it’s an activity that can be easily lost to the Facebook abyss, Netflix binging, and plain ol’ laziness. This year, I want to ramp up my daily yoga (*ahem*… and walking the dogs) routine by adding a dash of dance and joining a local studio. It may be all the Paulo Coelho books or the Rita Hayworth movies I’ve been into lately, but there is something about shakin’ that body that brings out the divine female force… and it feels so liberating that I wouldn’t want to limit that to a dance club.



2. Hold The Sugar Shugah

Sweet things have always been a weakness for me. They pep me up when I’m feeling down and give me that extra mid-day boost when I’m feeling zonked out from laptop life. As an American, isn’t it customary to celebrate major events, special achievements, and oneself randomly with something alcoholic or decadent? Unfortunately, the consumption of sugar makes me feel worse when it’s deliciousness fades away and all I’m left with is a cranky hangover.

At 32 I feel like I am finally understanding my body and how it reacts to certain foods– specifically those that contain processed sugar. While surfing the web (did I mention I was born in the ‘80’s?) I ran into this mind blowing article on Forbes, How I Overcame Bipolar II ,where journalist Michael Ellsberg explains total life transformation that resulted in his giving up processed, foods, coffee and anything that contained sugar. What’s more, is while shopping for Christmas gifts for the fam, I came across Blood Sugar Solution by Dr. Hyman- a cookbook with recipes designed to prevent sugar-inducing ailments like diabetes, heart disease, stroke, dementia, and cancer by balancing your insulin levels. I bought it and am ready to get my health on.



3. Bye Bye Alcohol and Coffee? *Gulp*

I guess this brings me to my next resolution. I’m going for it. No coffee or alcohol…  at least after the ½ bag of roasted coffee in my cupboard is consumed… and this glass of wine. Waste not, want not! (Oh, I’m gonna try!!)

Instead, I am really excited to use my new Wise Cocktails recipe book courtesy of my bro and his girlfriend (thanks Michael and Jess!) to whip up some delicious natural “sodas” and tea-infused mocktails. I’m also looking forward to dusting off my juicer, shooting back a daily detoxing juice concoction and becoming a tea snob. 😉



4. Love Thy Self

You gotta do it. When given the opportunity, I will make sure I show some love to the feet that lead me to amazing adventures (massage + pedis); the mind and soul that keep me creative and hungry for life (meditation + books); and the lips that speak my truth (bring on the avocados and coconut oil) along with all the other parts of me that need periodic pampering. With this comes the reminder of maintaining and contributing to relationships that serve each other and ditching the toxic people. Oh yeah… and unplugging from tv and internet on the regular.



5. F*** Plastic

I started this resolution early this year when I interviewed Bea Johnson, author of A Zero Waste Home, who inspired me to take on the minimal lifestyle myself (I mean, who wouldn’t knowing how much difference it can make). While my weekly almond milk and zero waste breakfast bread were a hit, with all the traveling I did this year my worm composting bin turned out to be an ultimate #zerowastefail. Although my efforts didn’t pan out as successfully as I would have liked them to, I was able to gauge how feasible it was to avoid plastics and what do-it-yourself projects I could actually fit into my schedule without totally stressing me (and everyone around me) out. So, I can say with confidence that I will be avoiding plastic this year.



Thanks for taking the time to peruse my own personal goals for 2016. What are yours?


For more inspiration, check out the sustainably-minded resolutions of my fellow Ethical Writers Co. buddies: 



Expert Fall Fashion Advice from Eco Stylist Jill Heller

Previously written for EcoHabitude.


Eco-stylist and entrepreneur, Jill Heller, is a key mover and shaker who’s taking the fashion industry from “fast” to “conscious”. Working in both European and American markets, Jill has been recognized in numerous publications for her savvy style and leadership in sustainable fashion.  I had the privilege of visiting with Jill and playing dress up last month while working at the EcoHabitude office. Jill graciously offered us a look into her company PureThread, as well as Fall style tips and a list of her fav ethical brands to follow for the coming season!


What was your introduction into the fashion industry?

I was born into an industry where my grandfather and my father manufactured women’s clothing. As a young girl I often sat at the kitchen table, watching the fashion designers who came to our home create sketches of dresses, sweaters, trousers…everything fashion. I observed my father’s enthusiasm in his showroom every time a new line was introduced, and there I started loving fabrics and dresses, draped carefully on the feminine silhouette of the mannequins. I was fascinated with the idea of connecting the designers’ sketch to the fabric, to the product, and the people who bought them and wore them.

After studying marketing at Syracuse University, I launched my first brick and mortar retail store on Columbus Ave (1986-1990). My early years of entrepreneurship consisted of running a business from the ground up, forming seasonal buying plans to merchandise a retail store focused on the upper west side contemporary customer.

Jill Heller of PureThread wearing coat by M. Patmos, scarf by Norlha

Jill Heller of PureThread wearing coat by M. Patmos, scarf by Norlha


What inspired you to focus on ethical fashion?

I launched my second store Westchester County NY in 2003-2007  when the luxury fashion market was booming – “luxury” defined as high priced, and high quality, trend-right fashion, featuring both classic, elegant and updated high style. After 4 years of great success at retail, in 2007, I felt the wave of luxury shopping was unsustainable, and I made the decision to sell the business.  This turned out to be the right decision as the economic downturn in 2008 revealed much uncertainty about our dollar, economy and jobs, all of which has a tremendous effect on fashion purchases at the consumer level.

In 2010 I launched PureThread, a small stylist company with the passion and expertise of two incredible stylists, Wendi Winshall and Tracey Perlmutter.Together our mission is to empower change through fashion. Dressing our clients fabulously and introducing more and more sustainable fashion into their closets, we not only addressed surface needs, but also added a deeper valued experience that was unmatched in the stylist universe. In addition to sending our clients out into the world looking and feeling confident and beautiful, we became dedicated to educating our customers and promoting sustainable fashion and the designers whose ethics and design sensibilities most resonate with us. By keeping our finger on the pulse of what is happening in fashion, environmental sustainability, fair trade practices, and where they meet, and then educating and dressing our clients, we continue to bridge the gap between the designer/manufacturer and the end customer.


You’ve worked on a number of projects with the goal of shifting the fashion industry. Is there one project that sticks out the most for you? 

The PureThread Pop Up Store, Fall 2014, was the most exciting project.

The increase in sustainable products across all categories has also allowed us to grow from offering small, seasonal collections in studio to opening up massive pop up store featuring the best of ethical fashion, organic beauty products and home decor. The pop up offered a chance to test new brands, such as Nourish skin care from London, Myak scarves and hats, and Lago Di Como fine linens from Italy.

It’s was a special event in order to increase our current customer loyalty, by providing a venue to share more products and showcase personally meet the designers behind the brand. The schedule of events changed daily, which provided more opportunity to revisit and form deeper connections. Newness is fun, it creates a sense of adventure and a reason for our clients to come out and see what’s going on!


What are a few of your favorite ethical brands right now, and why?

When we first launched PureThread in 2010, there were few products on the market that could really set my heart a flutter. Now, just a few years later, the market for ethical fashion is booming with on trend garments from a global network of designers that it is so inspiring, and enables me to provide our clients with abundant choices for their wardrobes and lifestyles.
A few of my favorite fashion brands include Maiyet, Organic by John Patrick, M. Patmos, A Peace Treaty, Norlha, Callina, Indigenous, H Fredriksson, Loup Charmant, Skin, Samuji, Suzanne Rae, Titania Inglis, From the Road, and Myak.


What do you specifically look for when you curate for PureThread?

At PureThread, we take a very specific and curated approach to what we offer. Our clients lead busy lives and they tend to gravitate towards luxurious fabrics that are lifestyle friendly. Garments made of natural, organic fibers is often a key sustainable principle for us as we are doing our seasonal buying. Longevity of a garment is a principle we wholeheartedly embrace. It’s the quality versus quantity mentality that people sometimes forget is a very important part of sustainability.

Our advice: Build your wardrobe with timeless pieces that are going to last. I find that our clients love products that have a very unique backstory. For example, during one of our private styling sessions while our client was checking out how great she looked in the mirror, I mentioned that the dress she was wearing was composed of mud dyed silk, a process where the actual fabric itself it soaked underground in layers of mud composed of sweet potatoes and grass. As you can imagine, she was utterly impressed, purchased the dress and couldn’t wait to share the dress’s story with her friends.


Hand on Organic by John Patrick – long cashmere ribbed cardigan coat in Ivory and Black

Hand on Organic by John Patrick – long cashmere ribbed cardigan coat in Ivory and Black


What is your must-have Fall garment staple?

Everyone is loving the oversized, shawl collar, cashmere-ribbed sweater coat from the collection of Organic by John Patrick. Because we are experiencing an unusually warm Fall season- this piece has been a great transitional item that can be layered over everything and anything from jeans and pant looks to dresses. It doubles as a cardigan and a coat.

My personal sense of style is clean, simple, and classic.  I love to experiment with layering pieces and unique color pallets.  For Fall 2015 we presented a robust assortment of capes and coats in seasonal colors such as hunter green/grey, cognac brown tones,  deep navy, and naturally, black and ivory.


Photos by Am Group

Style Ethique: Japanese Maple

I’m finally getting back into the groove of things after a month away and a very transitional, yet evolutionary period in my life. It’s so nice to be home and amongst the turning leaves, the crisp cold air and the sweet smells of clove, sage and burning fireplaces.  Autumn is by far my favorite season (I may be a bit bias being that I am a late October baby). There’s something romantically eerie and mysteriously beautifully about it – the cycle of life and death so apparent it reminds us that we are indeed alive. It’s also the best season for fashion. Oh, the layering!

I am fortunate enough to reside in a 1930’s house surrounded by a beautiful garden that inspires me daily. Today, the Japanese maple hypnotized me so that I thought it I would try to mimic its beauty with a lovely handmade sweater I found while working in New York last month.







Second-hand Free People coat – Mission, San Francisco Buffalo Exchange; Emma Sweater Citron – Kordal

Moto Tote Noir- Future Glory, Lapis Necklace- Metier SF

Photos by Emmanuel Peter

Callina: Soft and Soulful

I must confess I’ve always had an affinity for knitwear; its intricacies, richness, coziness. There’s an element in knitwear design that is reserved for the wise and imaginative. I’m convinced knitwear may even hold the secrets to the universe.

What I admire most is when a knitwear designer uses natural materials over more accessible synthetics. There is a richness in natural fibers, unlike that of polyesters or rayons, that help your body maintain a breathable, harmonious warmth keeping you sheltered rather than feeling clammy and/or itchy.

Another factor I take into account when investing in good knitwear is where it was made and what my purchase will contribute to other than my own vanity. That’s why I was thrilled when I came across Callina, a lovely fair trade knitwear company based in San Francisco. In addition to giving back to society in many ways, Callina embodies a lavish luxury that makes wardrobe essentials effortless elegant while eco-friendly.



Andrea in the Nadia Pullover in veridian green by Callina | zWicker Photography


Callina designs are made in luxurious baby alpaca, derived from indigenous alpaca of the Peruvian Andes. Alpaca fiber is a great sustainable alternative to cashmere as alpaca are highly efficient animals when it comes to grazing, adaptable in extreme temperatures and difficult terrain, and they are gentle on the land and ecosystem.



Andrea in the Isa Crop Pullover by Callina | zWicker Photography


In addition to utilizing sustainable fibers, Callina works with local artisans in Peru through cultural preservation and profit sharing. Each Callina sweater, scarf, and hat is highly crafted by local hand knitters and weavers to provide fair employment and to preserve the traditional artisan skills of the region — those that have been passed down for many generations. Callina also gives a percentage of profits that provides school books to the Mirasol Project – a boarding school for children of the region’s alpaca shepherds.



Andrea in the Cara Vest by Callina | zWicker Photography


I had the privilege of meeting with Michelle Sheppard, founder and designer of Callina, this Fall where we took these sustainable styles to the streets of San Francisco’s Embarcadero for an impromptu photo shoot.

Before Callina, Michelle worked in product development for Design Within Reach. She developed bedding collections and visited textile mills all over the world. It wasn’t until a trip to Peru that Michelle discovered baby alpaca and was introduced to the history of Peruvian weaving and a group of talented artisans in Arequipa.  That’s when she decided to launch her sustainable, fair trade knitwear collection.



Andrea in the Ines Pullover by Callina | zWicker Photography


A picture may be worth a thousand words, but actually wearing the luxurious garments made me realize their true value. Soft and silky to the touch, each sweater kept me comfortably warm from the San Francisco chill. As I modeled, I thought of the immense love and soul that was attached to each garment through the skilled art of the artisans– each stitch offered a story. After the shoot, we paid homage to Peru with a delicious pisco sour at La Mar Cebicheria Peruana as Michelle spoke with me about her love for the country.  It was truly a beautiful day.


To learn more about Michelle’s story, check out my interview with her featured on EcoHabitude.

Consciousness in Clothing: An Interview with Sass Brown

Previously written for EcoHabitude.

It’s an understatement to say that Sass Brown has her finger on the pulse of the ethical fashion industry. In addition to being a designer, researcher, journalist and fashion editor, Sass is also the Associate Dean for the School of Art and Design at the Fashion Institute of Technology. With two books on the subject of ethical fashion under her belt, as well as countless articles, speaking engagements, lectures and other contributions, communicating and promoting the best in sustainable design is an integral part of her every day life.

How would you describe “Eco Fashion” in one sentence?

I think “Eco” is a term that has been overused and missused, so I prefer to use either “ethical fashion” or “sustainable fashion” these days.  Ethical Fashion – Clothing designed with a conscience as it relates to the environmental and human impact of every stage of life from earth to dirt.

What does a typical day in the life of Sass Brown consist of?

Crazy, I wear two hats, both of which demand 100% of me. I am the Associate Dean for the Fashion Institute of Technology’s school of Art and Design, which demands a lot of me, as I support the Dean in the oversight of 17 departments, and almost half of the school. Then every evening and every weekend is basically spent writing, whether for my website, an article for Coco Eco Magazine – where I am the New York Editor, a feature for Not Just a Label, preparing a talk, a speech or a workshop I have planned – whether locally or internationally, or working on my PhD. Outside of that I try to meditate daily, start each day with a home made green smoothie, and run every night – that is what keeps me healthy and centered to be able to tackle my day.

(left to right) Sass onstage at a Mercado Global event, Sass in South Korea with a traditional hand weaver

(left to right) Sass onstage at a Mercado Global event, Sass in South Korea with a traditional hand weaver

Having been a designer, educator, journalist, and researcher on the topic of sustainability in fashion, what is your opinion of the sustainable efforts taken in the industry in the past decade?

I think we have made enormous strides, but still have a very long way to go, before all our garments support people and communities, don’t deplete the earth’s precious reserves, don’t pollute the earth through production or consumption, and revert back to a nutrient for the soil, or a raw material for new product.  The demand for transparency throughout all the above stages is one of the most important efforts, as it relates to every stage of a garments life from earth to dirt.  Access to a much greater range of natural, organic and artisanal materials for a designer has also been key to inspiring a new generation of designers, along with a renewed respect for artisanship and craftsmanship, and much greater access for consumers to a wide range of ethical designers.

What do you believe to be the biggest consumer misconception when it comes to ethical fashion?

That it’s more expensive or somehow elitist. It can be of course, but then, so can fashion, and it doesn’t have to be anymore than mainstream fashion.  I spend a lot of time talking about avant garde and artisanal ethical fashion, which by default can be expensive, because that is the space I have chosen to make a difference in, but it is far from the only option to dress yourself ethically. It is vital that there are options and choices at every tier of distribution in ethical fashion at this stage, including mass consumption. Ultimately this is not where ethical fashion needs to be, but weaning ourselves off fast fashion is not going to happen overnight, as it requires a culture shift. In the interim, there is H&M’s conscious collection, flea market finds, trading and freecycling events and websites, upcycling, and  renting, and a host of other options.

Which designers have stood out to you most recently with regard to design, purpose, contributions?

I am particularly interested in sustainable design that benefits traditions and communities, as that is my own background to some degree.  In that space, I love Naadam, who just produced their first collection made from Mongolian cashmere. Angel Chang, who is working with the indigenous Miao and Dong minorities in China, and producing a luxury collection with traditional textiles.  Titania Inglis, a local Brooklyn designer, who continues to expand and consolidate her aesthetic.  In Aisce, whose artisanal collaborations with the likes of On the Road for Mongolian cashmere and Dutch textile artist Claudy Jongstra, are inspirational. And British textile artist Tanvi Kant, who’s hand wound textile remnant bracelets are simply precious.  I always have my ongoing favorite brands, but the above are all ones that have impressed me very lately.

(left to right) Coat made from recycled military blankets by km/a, In Aisce collection, Tamara Fogle bag, Cardigan by Naadam Cashmere, Titania Inglis Spring/Summer 2015

(left to right) Coat made from recycled military blankets by km/a, In Aisce collection, Tamara Fogle bag, Cardigan by Naadam Cashmere, Titania Inglis Spring/Summer 2015

What are some of the ethical fashion garments that hang in your closet?

A stunning wrap around coat from MAYER peace collection made from a vintage Pakistan hand made Kantha quilt, than I cant wait for the weather to warm, so I can wear it.  A super warm winter coat from Austrian brand km/a made from recycled military blankets, with utilitarian graphic text emblazoned down the back and on one sleeve.  My every day bag by Tamara Fogle, a British bag maker, who works with vintage flour sacks. Mine is now so old and worn I have patched and darned it in a number of places, but it just makes it more precious.  A fabulous wrapped and draped jersey dress from Donna Karan’s Urban Zen, that I don’t have enough opportunity to wear, but feel fabulous in when I do.  And a pair of hand made shoes from the UK covered in British textile designer Margo Selby‘s iconic jacquard weaves. The boots have a flat square toe, and I have come to affectionately call them my Frankenweenie boots.

What do you feel is the most urgent issue when it comes to the apparel industry?

That’s really difficult, how do you weigh one issue against another, especially when there are so many. One that is particularly close to my heart however, is the preservation and re-contextualization of traditional global craftsmanship. When artisans cannot support themselves through their craft, when they cant compete with cheap imports, we loose part of our history and our culture, and we are all the poorer for it.

(left to right) Sass with Amy DuFault “trying and failing to hand twist upcycled T-shirt yarn at an Earth Day Event”,  Sass with designer Tara St James at the Cradle to Cradles Fashion Positive event at Gotham Hall in 2014

(left to right) Sass with Amy DuFault “trying and failing to hand twist upcycled T-shirt yarn at an Earth Day Event”, Sass with designer Tara St James at the Cradle to Cradles Fashion Positive event at Gotham Hall in 2014

You have said that slow fashion is the future of luxury design.  Why do you feel this to be true?

Because I believe that much of what we currently consider luxury brands, have sold themselves out by abandoning their craft heritage in the name of profit. As small family owned brands went public, their focus shifted from craftsmanship to quarterly reports. When you can get the exact same product in Mongolia as Milan, then there is no authenticity any longer.  I believe that global crafts and hand crafted products are now the true luxury. The value that is embeded in a piece of clothing or textile, made by a single person, with real skill, and built on history, tradition and culture. That to me truly is luxury, to know who made my clothes, where and how, and what history and tradition is woven into it.

You are the author of “Eco Fashion” and “ReFashioned”. Any news on a third book? 

I am beginning work on my next book which is about artisanship, and global craft. This book will have a rather longer lead time than the past couple, as the documentation process of global craftsmanship is inevitably more detailed, as it has to incorporate, context, geography, culture, and process, not just finished product, and I can’t rely on designers look books as I have been able to with existing designers. I’m hoping to partner with a film maker to document the process en route,  but it’s still years away.

For insight into ethical brands and resources, follow Sass Brown’s blog EcoFashionTalk.

Salon d’ Retinue Premiere

Last week was the launch of Salon Retinue– a project I’ve been working on with Warren DiFranco of Modacine. In the effort of producing an industry event that exposes the latest in exceptional fashion, music, food, and art to journalists, buyers, and media, Warren and myself have taken on this project to stimulate the creative economy of the San Francisco Bay Area.


The premiere salon was hosted at the Impact Hub Gallery in San Francisco in celebration of Oakland-based, ethical knitwear company Myrrhia Fine Knitwear‘s Fall 2014 release.

This invite-only event featured a Myrrhia Fall 2014 preview, which gave industry guests first dibs on a 15% off pre-sale, as well as the opportunity to scope the craftsmanship of the beautiful garments in-person. To kick off the event, I presented the Myrrhia Fall fashion film- directed by Emily Sandifer (who also took all the photos for the Fall collection), with art direction by yours truly (along with film edits by Warren Di Franco).




A live Q & A took place giving media guests the opportunity to ask any questions they may have had. Each attendee was also given a gift bag, courtesy of ThereThere– a new line by Oaklandish, of which contained goodies as well as a lookbook and linesheet including descriptions of each garment in the Myrrhia collection. The beautiful Kaeli Renae stood elegantly in Myrrhia’s lovely sweater dresses and posed for press throughout the night.

Photography by Warren Difranco / ModaCine



Nosh included locally sourced, catered appetizers prepared by Half Water Half Love, and of course, a variety of California wines were poured by the glass.

Photography by Warren Difranco / ModaCine



As an added bonus, guests were treated with natural makeovers by Savage Jenny who also created a custom make-up palette inspired by the Myrrhia Fall 2014 collection. Each guest was also gifted with a Savage Jenny product.


Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Artist Mahsa Vanaki created a 3D installation specifically for the event called “Planter Wall”. The structure was made of folded laser-cut cardboard creating a vertical planter wall to bring some green plants to the interior. The geometric pattern was developed digitally using parametric design software. The exhibition is still available for viewing at the Impact Hub in San Francisco until September 1st, 2014.

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

With a very successful launch, we look forward to presenting more of these types events in support of our local makers, artisans, chefs, designers, and visual artists, on a regular basis. If you are interested in being featured in a Salon Retinue event, please contact me at andrea [at]

Special thanks to all of our buyer and media guests, as well as Layla Musselwhite  of Savage Jenny, make-up artist Sarah Dashty, and designer Hector Manuel for supporting the event!


For more about Myrrhia’s Fall 2014 collection visit

Read the Myrrhia Fall 2014 Press Release here.

Photos by Warren DiFranco and the EcologiqFashion Instagram.


Sustainable Style Contest {Portland Edition}

AWEAR and Ecologique Fashion are on the search for great sustainable style in Portland!


We are looking for the next fashion changemaker for the August edition of AWEAR —  a project intended to help inspire us to think about where our clothes are made, what they are made of, and who made them.

The contest will take place at the premier Urban Air Market Portland event on August 2nd and 3rd and we invite bloggers, stylists, and fashion lovers alike to show up wearing their best ethical outfit.

Outfit must be styled with one or more of the following guidelines in mind:

-Made in USA or Made locally in Portland
-Made of organic and/or sustainable materials
-In support of Fair Trade
-Second-hand or vintage
-Handmade, Sewn at home

Those who display the best ethical style will be featured on the AWEAR website, in the month of August, with a bio and link to their blog or website.


1) RSVP for Urban Air Market: Portland on the facebook event page

2) Attend the event dressed in your fav eco styled outfit

3)  Check in at the Urban Air Market info desk to have your photo taken

4)  Leave us a description of the articles of clothing you have styled along with your contact info and website or blog

5)  Enjoy the event and be proud to be a trend setter for ethical style!

A community of mindful consumers & stylish change makers, AWEAR is a project intended to help inspire us to think about where our clothes are made, what they are made of, and who made them. With the high speed chase that fashion has become in today’s culture, writer and stylist Kestrel Jenkins founded AWEAR to help us all refresh our style, in a community-oriented way, where we can help each other along the journey.


Now in their 10th year, URBAN AIR MARKET remains the curated marketplace for sustainable design. Urban Air Market designers are selected based on their quality, originality, cleverness and method of sustainability in design. The event provides:

  • Consumers the ability to discover emerging designers, musicians, and artists
  • Artists and designers the ability to access new audiences for their work
  • Personal interaction between consumers and makers
  • An eco-conscious shopping experience
  • A platform for inspiration where designers can share ideas and collaborate

Myrrhia 2014 Fashion Film Trailer

Putting together a fashion film has been something on my list of to-dos. It’s one thing to be able to engage people in a single photograph, but it’s a whole-over-thang when it comes to keeping them entertained for the duration of a 3 minute short. Yes, although ‘short’ in order to exist in our 21st century society our brains have adapted to become quite the ‘meh’ content filtering machines.

In an attempt of showing consumers that eco fashion doesn’t mean a bunch of hippies dancing around in a circle under the sun, we set out to change the dynamic with a beautiful film centered on Myrrhia’s newest collection and the launch of her premiere men’s line.

Of course it all began with the intensive work of planning the photo shoot- booking the models, finding hair and make-up talents, and  budgeting all expenses that would go into creating a lovely platform to aesthetically introduce the collection to the masses. On top of all this, I was to create a storyline for a film that we would then shoot on the same day of the photo shoot!

Without giving too much away [since the film will be released in August 2014], I began drafting a storyboard that could communicate the expressive attributes of this new, futuristic collection…

Story Board Myrrhia AW14With all plans in place, designer Myrrhia Resneck and I packed up and flew to Los Angeles to join photographer Emily Sandifer (and our models) at her studio. In one full day of shooting we were able to capture all product shots, editorials, and footage for our fashion film.

With this project, I really wanted to bring attention to the over-abundance of stimuli and frequencies we are faced with everyday. Additionally, I used this film as a way to connect with those who may feel lost amongst it all- hopefully providing them with the feeling that “we are all in this together”.

Here is the synopsis I came up with to describe the film:

A portrayal of the duality of the human spirit and the energy that exists within all of us. Amidst frequencies of overstimulation and rapid technological advances, one can find themself disconnected to what it means to truly live. To feel lost and overwhelmed by the demands of society forces the need to dig deep into one’s own consciousness for answers. With truth unfound, one can always discover clues and self actualization through finding something… or someone… they can relate to.

And without further ado, here is the trailer for the Myrrhia Fall 2014 Fashion Film- to be released August 2014.

Director/DP/Editor: Emily Sandifer
Concept/Art Direction: Andrea Krystine Plell
Wardrobe: Myrrhia Fine Knitwear
Makeup and hair: Julia LoVetere
Models: Katrina @ Wilhemnia; Asher @ Ford
Prodcution Company: ESP Cinema

Songs: “Daisy” and “Anjel”
By 88:88 (mssngdgts)

Fashion Revolution Day San Francisco

Do you know WHO made the clothes you are wearing right now?

On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Many more were injured. Today, people are still suffering across the whole supply chain.

This Thursday, we will be participating in Fashion Revolution Day in San Francisco to create a connection to the “invisible workforce” who makes our clothes, while promoting positive change in the fashion industry!


Event Details:
When: April 24th, 2014
Where: SOMA StrEAT Food Park
Time: 5:00 pm – 9:00 pm
RSVP here!

This outdoor sustainable shopping event also features:

-Locally manufactured knitwear made from California-grown organic cotton by Myrrhia Fine Knitwear

-Cuffs, bags, and jackets made from landfill salvaged auto leather by Platinum Dirt

-Upcycled vintage jewelry by Angelcake

-Beautiful clothing made from salvaged fabrics by Miss Velvet Cream

-Handcrafted, sustainable clothing made from natural materials by Nomadista

-Outdoor apparel and snowboarding gear made locally in San Francisco by Pop Outerwear

-Socially conscious skincare and body products by Jeffen

and more!!

Guests are invited to sample bites from local food vendors and relax to the wines and brews of the beer garden

To bring attention to true cost of the things we buy, attendees are encouraged to wear one piece of clothing inside-out, to photograph it, and then share to their photo with the hashtag #insideout for a chance to win fair trade fashion from Fashion Revolution Day brand partners.

photoEcologique Fashion founder Andrea Krystine Plell goes #insideout for Fashion Revolution Day



On April 24th of this year Urban Air Market teamed up with Fashion Revolution Day to create an event that would raise awareness about garment factory negligence prompted by the Rana Plaza disaster that took place only one year earlier.

This outdoor, sustainable shopping event took place at the SoMa StrEAT Food Park in San Francisco and introduced consumers to ethical fashion designers, brands, and makers creating consciously within our community.

Check out this awesome event recap put together by Dollar Store Cinema Club.


Big thanks to Johanna Björk of Goodlifer; Domenica Peterson of Global Action Through Fashion; Luisa Echeverry, Co-Founder of Nomadista; Scatha Allison, Founder and Designer of Miss Velvet Cream; Myrrhia Resneck, Founder and Designer of Myrrhia Fine Knitwear; Doug Wordell, Founder of Roads End; Adrienne Moore, Founder of Tooth N Nail; Dustin Page, Founder of Platinum Dirt.

Fashion Revolution Day

Who made what you are wearing?

What country did it travel from? Whose hands has it touched? What fibers are threaded into its material? How is the garment you are wearing on your body right this second affect others and the environment?

Since 2005, the public’s high demand for “fast-fashion” has resulted in some of the worst apparel tragedies in our history. The most recent of these tragedies occurred on April 24th, 2013 when the eight-story Rana Plaza garment building collapsed in Bangladesh killing 1133 people and injuring over 2500. This particular factory facilitated to several major European and US brands and retailers including Mango, Primark, C&A, KiK, and Walmart to name a few.

Andrea Krystine in Cleaner Cotton Campaign T-Shirt

(The shirt I am wearing, made of 100% North Carolina grown organic cotton, brings attention to some of the affects of our current fashion industry: Spectrum building collapse killed 64 workers near Dhaka in 2005; the Ali Enterprises fire in Pakistan killed 289 people in September 2012; the Tazreen Fashions fire killed 112 in Bangladesh in November 2012; and Rana Plaza with its 1133 fatalities.)

On the anniversary of this horrific disaster, fashion leaders, factory workers, producers, activists, academics, press, consumers, and farmers will come together to remember the victims and change the fashion industry forever.

April 24, 2014 internationally marks Fashion Revolution Day – “an opportunity to celebrate fashion as a positive influence, raise awareness of the fashion industry’s most pressing issues and show that change is possible”

THE QUESTION:  Who makes your clothes?

This simple question encourages wearers to reconnect with the farmers, designer, manufacturers, and workers that make their clothes- from “soil to skin”.  Bringing transparency to each supply chain and turning each thread inside-out.

THE ACT: By wearing your clothes #insideout on April 24, 2013 you can also bring attention to this important message and the detrimental effects of our current fashion sources.

“We cannot solve our problems with the same thinking we used when we created them.” –Albert Einstein
“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela
“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” – Mother Teresa