Ecologique Fashion | Uncategorized
Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
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Something French

I’ve recently found a new appreciate for the scarf – especially when in the city. I often toss one in my bag as I leave the house just in case I run into an unexpected chill. Scarves not only provide warmth and comfort, they have the ability to add a certain je ne sais quoi to many outfits. The majority of ready-to-wear scarves on the market today are a dime a dozen (almost quite literally) and made from cheap, synthetic materials.

Not long ago great value was found in ones scarf. A woman might invest in one, two, maybe three. They were made in silky and sumptuous natural fibers and bought thoughtfully. These scarves were made to last many years and would enable a person to refashion and freshen up their minimal wardrobe.

Létol‘s aesthetic and manufacturing practices bring me back to that simpler time. Specializing in authentic jacquard, each Létol scarf is designed and woven in an artisanal atelier in the South of France. They are made with 100% GOTS organic cotton and finished simply with a wash of “Savon de Marseille”- a famous vegetable olive soap. The company also claims that they their products are three times more eco-friendly than any other product made of conventional cotton.

Find out more about Létol.

Eco fashion editor Andrea Plell talks Urban Air Market Portland 2014

By Catherine Garvin /

Founder, editor-in-chief at Refix Magazine and creative director at Ecologique Fashion Andrea Plell, and Urban Air Market organizer Danielle Cohen are coming to Portland for the first time ever for an eco fashion event from San Francisco: Urban Air Market.

Urban Air Market connects the art, music and eco fashion creative communities of Portland and San Francisco, with a free pop-up marketplace for sustainable design featuring 100 plus emerging and established artisans, and brands, along with live music, art installations, food vendors, and a beer garden. Eco designer and contributors for Urban Air Market are selected based on their quality, originality, cleverness and method of sustainability in design.

Eco Fashion Editor Andrea Plell
Photo credit: Monique DeVos

Plell consented to a pre-event interview with me to discuss her eco fashion passion and styling tips, here goes:

Define in your own terms Andrea what is sustainable fashion?

Sustainable fashion is fashion that takes the self, humanity, animals, the environment, and future generations into consideration. It’s the consciousness of “who makes my clothes,” “where are they made,” and “what are they made of?”

What’s most important for you as an eco-fashionista?

Re-styling clothing I already have and supporting local designers, who utilize natural, domestically sourced fabrics when I buy new.

Why is that important?

This is important because it allows me to exercise my brain and get creative with my existing wardrobe, and when I do buy new I am able to support my local economy while knowing exactly where my clothes are made and who made them.

When did you find yourself involved with earth-friendly fashion world? How did that happen?

My eyes were first opened to ethical fashion when I began modeling for Indie fashion designers within my community in my early twenties. I began to gain insight into their production processes and many of their goals for recycled and/or earth-friendly textiles. It was during this time that I awoke to the issues that our fashion industry is responsible for major damage to our oceans and environment, as well as the exploitation of people and animals.

List your top three favorite summer fashion style tips.

1. Dress up shorts with a blazer or a button up blouse with rolled sleeves for a fashionable “stay cool” professional look.

2. Give a nod to the trendy 90s by pairing a cute solid crop with a feminine high waisted a line skirt.

3. Layer a monochromatic color palette for a very fun and stylish summer ensemble. One of my personal favorite outfits is (I love this look) white on white on white on cool summer evenings.

Want to know more? Here are the Urban Air Marketplace event details.

Saturday, Aug. 2 and Sunday, Aug. 3, 2014 from 11:00 a.m. to 6:00 p.m. Urban Air Market will present a two-day pop-up event held at Zidell Yards.

Zidell Yards is best known as a former industrial shipyard located in the South Waterfront neighborhood set beside the Willamette River and Ross Island Bridge. This landmark location has plans of becoming Portland’s newest up-and-coming district, and a host to public parks, plazas, and river access. Urban Air Market is proud to be the first outdoor shopping event to activate the space.

Early bird gets the word because the 150 attendees to R.S.V.P. will receive a free canvas tote bag upon arrival at the event. To R.S.V.P. or to apply to be a featured Urban Air Market designer, please visit

URBAN AIR is a curated marketplace for sustainable design held twice per year featuring 150 independent designers of men’s, women’s, and kid’s clothing, accessories, jewelry and home décor.

Participating designers are selected based on their quality, originality, cleverness, and method of sustainability in design. “Green” designers who are pushing the direction of fashion where it should be going inspire us. Previously known as the Capsule Design Festival in San Francisco, this free outdoor event is currently in its eighth year of success.

Urban Air Market: Zidell Yards

  • 3030 SW Moody Ave
  • Saturday, Aug. 2 and Sunday, Aug. 3, 2014
  • Operating hours are 11:00 a.m. to 6:00 p.m. both days.
  • Click Urban Air Market Portland for all the eco fashion fun details

Metis Makers Grand Opening

For Immediate Release–San Francisco, CA— North Beach Sustainable Fashion Boutique, Metis Makers, Announces Grand Opening Celebration

Metis Makers brings sustainable fashion and locally made designs to San Francisco’s historic North Beach neighborhood. This premiere boutique combines the creative forces of Bay Area artisans who met at the slow-fashion incubator the 25th Street Collective (

In Greek mythology, Metis is the mother of wisdom, craftiness and skillfulness. Each designer at Metis Makers creates eco-conscious styles with modern elegance. An artistic collaboration between Platinum Dirt (, Scorpion Sisters (, GhEttO GoLdiLocKs ( <> ), O’Lover Hats ( <> ), Myrrhia Fine Knitwear ( <> ), and Gneiss Wood (; each maker consciously creates their product lines locally in the Bay Area.

Metis Makers will carry a beautiful blend of high fashion knitwear, leather jackets and accessories made from upcycled car seats, bold hats and headpieces, repurposed and edgy apparel, jewelry featuring reclaimed materials with a rock n’ roll flair, and artfully designed gifts created from salvaged driftwood.

Metis Makers will be open on Friday, September 20th and the Grand Opening Party will take place from 6 pm to 10 pm. Customers are invited to sip complimentary wine and bubbly and enjoy beats by DJ Candy. Metis Makers is located at 1314 Grant Avenue, San Francisco, CA 94133.

Metis Makers Website: <>
Please RSVP here:


Decades ago, a well-crafted hat was the epitome of class, good style, and self-expression. Almost a requirement, one never left the house without a fine cap. Now more of a personal choice than necessity, O’Lover Hats based out of Oakland, California injects an eco-consciousness and ethos of sustainability into their unique headwear. Each piece is handcrafted from vintage or recycled felt, straw sourced directly from master weavers in Ecuador, naturally harvested feathers, and upcycled embellishments. Read More…

O’Lover Hats Launches Indiegogo Campaign Think Global -Hat Local

An Oakland woman’s vision to celebrate a folk art with locally produced, high quality hats that create healthy economies and thriving communities.

FOR IMMEDIATE RELEASE – Jun. 2, 2013 – SAN FRANCISCO — Elwyn Crawford, artisan hatter and owner of O’Lover Hats, is fundraising to build a hatter’s design studio where tradition meets modern technology in Oakland, CA.

“Across cultures and for thousands of years hats have protected us from the elements; celebrated special times in our lives; attracted the opposite sex,” says Elwyn who has been handcrafting hats for almost a decade. “Hats are a form of communication that speaks to our individuality and the relationship we have to a larger collective.”

With the goal of maintaining a folkart that has played a significant role in our country’s history, this credible woman entrepreneur plans to expand existing business to accommodate a hatter’s apprenticeship program that will create more jobs in Oakland. In addition, funding will allow Elwyn to invest in more hatters’ tools and industrial steam technology, as well as new computer hardware and software for design prototyping and manufacturing.

As a part of the maker movement, Elwyn brings value to the industry by using her artistic talents and passion to create hand-crafted, quality, American made hats using sustainable processes and materials. Her works contribute to the growth of a vibrant creative economy and its benefit to local workforce development.

“We want to create a strong Oakland hat company; one that makes super stylish headwear; one that upholds the artisan practice of our trade while bringing it into the 21st century; one to make this town proud.”

Crowdfunding perks include everything from “hat local” pins and t-shirts manufactured by local Oakland artists and businesses, all the way to an entire custom line of hats exclusively designed by Elwyn with the funder in mind.

To support Elwyn’s #hatlocal campaign, please visit:

Hashtag: #hatlocal
Twitter: @Oloverhats
Facebook: /Oloverhats

Contact: elwyn AT

7×7: O’Lover Hats

Based in Oakland, O’Lover Hats operates as part of the 25th Street Collective, a sustainable fashion incubator that supports local artisans. Elwyn Crawford, the millinery maven behind the mad hattery, has been perfecting her craft for nearly a decade.

Crawford calls her hats “agents of transformation”, ranging from classic everyday to whimsical avant-garde in style.

Right now, we’re loving the men’s and women’s straw collection. Proudly named after streets in Oakland, each piece is hand-made with natural straws and offers the perfect brim for lounging in the park, weekend walks and sunny summer travels. Read More…


“This spring and summer, celebrate the warm weather with sustainable, lightweight knitwear from Myrrhia Fine Knitwear. Created from sustainable merino wool, cotton, and tencel by Oakland, California designer Myrrhia Resneck, each piece uses only fibers grown and spun in the USA. Self-admittedly obsessed with efficiency and carbon footprint, Resneck believes in the notions of nationalism and protectionism by establishing a domestic supply chain.” Read More…