Ecologique Fashion | Eco fashion editor Andrea Plell talks Urban Air Market Portland 2014
Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
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Eco fashion editor Andrea Plell talks Urban Air Market Portland 2014

By Catherine Garvin /

Founder, editor-in-chief at Refix Magazine and creative director at Ecologique Fashion Andrea Plell, and Urban Air Market organizer Danielle Cohen are coming to Portland for the first time ever for an eco fashion event from San Francisco: Urban Air Market.

Urban Air Market connects the art, music and eco fashion creative communities of Portland and San Francisco, with a free pop-up marketplace for sustainable design featuring 100 plus emerging and established artisans, and brands, along with live music, art installations, food vendors, and a beer garden. Eco designer and contributors for Urban Air Market are selected based on their quality, originality, cleverness and method of sustainability in design.

Eco Fashion Editor Andrea Plell
Photo credit: Monique DeVos

Plell consented to a pre-event interview with me to discuss her eco fashion passion and styling tips, here goes:

Define in your own terms Andrea what is sustainable fashion?

Sustainable fashion is fashion that takes the self, humanity, animals, the environment, and future generations into consideration. It’s the consciousness of “who makes my clothes,” “where are they made,” and “what are they made of?”

What’s most important for you as an eco-fashionista?

Re-styling clothing I already have and supporting local designers, who utilize natural, domestically sourced fabrics when I buy new.

Why is that important?

This is important because it allows me to exercise my brain and get creative with my existing wardrobe, and when I do buy new I am able to support my local economy while knowing exactly where my clothes are made and who made them.

When did you find yourself involved with earth-friendly fashion world? How did that happen?

My eyes were first opened to ethical fashion when I began modeling for Indie fashion designers within my community in my early twenties. I began to gain insight into their production processes and many of their goals for recycled and/or earth-friendly textiles. It was during this time that I awoke to the issues that our fashion industry is responsible for major damage to our oceans and environment, as well as the exploitation of people and animals.

List your top three favorite summer fashion style tips.

1. Dress up shorts with a blazer or a button up blouse with rolled sleeves for a fashionable “stay cool” professional look.

2. Give a nod to the trendy 90s by pairing a cute solid crop with a feminine high waisted a line skirt.

3. Layer a monochromatic color palette for a very fun and stylish summer ensemble. One of my personal favorite outfits is (I love this look) white on white on white on cool summer evenings.

Want to know more? Here are the Urban Air Marketplace event details.

Saturday, Aug. 2 and Sunday, Aug. 3, 2014 from 11:00 a.m. to 6:00 p.m. Urban Air Market will present a two-day pop-up event held at Zidell Yards.

Zidell Yards is best known as a former industrial shipyard located in the South Waterfront neighborhood set beside the Willamette River and Ross Island Bridge. This landmark location has plans of becoming Portland’s newest up-and-coming district, and a host to public parks, plazas, and river access. Urban Air Market is proud to be the first outdoor shopping event to activate the space.

Early bird gets the word because the 150 attendees to R.S.V.P. will receive a free canvas tote bag upon arrival at the event. To R.S.V.P. or to apply to be a featured Urban Air Market designer, please visit

URBAN AIR is a curated marketplace for sustainable design held twice per year featuring 150 independent designers of men’s, women’s, and kid’s clothing, accessories, jewelry and home décor.

Participating designers are selected based on their quality, originality, cleverness, and method of sustainability in design. “Green” designers who are pushing the direction of fashion where it should be going inspire us. Previously known as the Capsule Design Festival in San Francisco, this free outdoor event is currently in its eighth year of success.

Urban Air Market: Zidell Yards

  • 3030 SW Moody Ave
  • Saturday, Aug. 2 and Sunday, Aug. 3, 2014
  • Operating hours are 11:00 a.m. to 6:00 p.m. both days.
  • Click Urban Air Market Portland for all the eco fashion fun details
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