Ecologique Fashion | Fall 2012 Fashion Film
Ecologique Fashion is a public relations, events and creatives company based in San Francisco, CA. With a focus on sustainable fashion, we are on a mission to support a paradigm shift in the apparel industry by promoting regeneration and ethical business practices.
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Fall 2012 Fashion Film

Fall has arrived! A time to shed our summer skins by letting go of things in our life that we no longer need. Myrrhia Fine Knitwear’s Fall 2012 collection embodies this notion as each one-of-a-kind garment represents the discovery of the unique energy within all of us. To reach self-actualization one must find their path and, like the fallen leaves of the season, release those things that might be holding them back from embracing their true purpose and self.

To properly introduce Myrrhia’s collection, I helped her put together a Fall Lookbook Film that would help engage consumers and give them a first hand look at these beautiful soft, stretchy 100% organic Merino knits!

With the help of an amazing hair/make-up duo, an awesome stylist, someone’s totally helpful and driven boyfriend, a local newcomer model from SCOUT and me and Myrrhia’s clothing we were able to pull it off.

Photos courtesy of Brad Graham:

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