Andrea Plell (aka “Andrea Krystine”) is a San Francisco-based creative director, professional stylist, fashion show producer, and publicist. While attending San Diego State Business School, Andrea independently produced the first ethical fashion show in Southern California- –Ecologique Fashion: Fashion for a Green Future, in addition to launching the ethical fashion magazine– REFIX Magazine. She is backed by ten years of professional sales and marketing experience, combined with six years of event production and public relations.
Andrea currently her own ethical fashion production company in San Francisco, CA and works with a number of ethical fashion designers and brands on the West Coast including Myrrhia Fine Knitwear and Adelyn. She is most recently recognized by her involvement with Urban Air Market – a sustainable marketplace for indie designers, her role with Fashion Revolution Day, as well as the Fibershed Fashion Gala 2013 of which she produced last year for non-profit Fibershed.
For her achievements, Andrea has been recognized in several publications including The Examiner, and credited as one of the “Top Ten Innovators Under 30” by 944 Magazine in 2010.
You can view her creative portfolio here.
A Refined Fixation (Refix Magazine 2009)
Unemployed in Summertime (Refix Magazine 2010)
Cluster Funk (Refix Magazine 2010)
How Easy it is to Remember the Things You’d Like to Forget (Refix Magazine 2011)
As if you Could Kill Time Without Injuring Eternity (Refix Magazine 2011)
Between the Light (Refix Magazine 2012)
Myrrhia Fashion Film Fall 2012 (Myrrhia Fine Knitwear 2012)
Myrrhia SS13 Collection (Myrrhia Fine Knitwear 2012)
Scott Ian McFarland Holiday Fashion Film (SIM 2012)
Myrrhia AW13 Collection (Myrrhia Fine Knitwear 2013)
Platium Dirt Fashion Film Trio (Platinum Dirt 2013)
Myrrhia AW14 Collection (Myrrhia Fine knitwear 2014)
“Consumer Ethics” Refix Magazine (June, 2011)
“America’s Finest City Burdened by Waste” Refix Magazine (June, 2011)
“A Mad, Mad, Mad, Mad, ‘Green’ World” Refix Magazine (June 2011)
“Rapanui: Revolutionizing the Industry” Refix Magazine (November, 2011)
“Making Fashion Friendlier” Refix Magazine (November, 2011)
“The Fibre Economy: Resourcing vs Outsourcing: An Interview with Rebecca Burgess of Fibershed” The Ethical Fashion SOURCE Intelligence Magazine (August, 2012)
“Sustainable Apparel Coalition Measures Fashion footprint with Higgs index” The Ethical Fashion SOURCE Intelligence Magazine (August, 2012)
“Lotus Flower Fabric: A New Alternative to Waterproof Synthetics?” The Ethical Fashion SOURCE Intelligence Magazine (March, 2013)
“10 Tips on Putting Together the Perfect Look Book” – The Ethical Fashion SOURCE Intelligence Magazine (March, 2013)
Fashion Show Production:
Fibershed Fashion Gala (2013)
The Lifecycle of a T-Shirt (25th Street Collective, 2013)
for press see: http://ecologiquefashion.com/category/press