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Ecologique Fashion | Myrrhia SS15
Ecologique Fashion | Myrrhia SS15
Ecologique Fashion is a public relations, events and creatives company based in San Francisco, CA. With a focus on sustainable fashion, we are on a mission to support a paradigm shift in the apparel industry by promoting regeneration and ethical business practices.
eco fashion, sustainable, san francisco, public relations, fashion pr, marketing, lookbook, runway, show, production, linesheet, press, events, editorial, photography, fashion film, locally sourced, organic, manufacturing, styling, photoshoot, product shots, bay area, oakland, berkeley, ethical, refix, magazine, eco blog, natural, locally made, sf, sf based, social media, philanthropic, socially conscious, conscious, fair trade, artisan, startup, ecofashion, management, blogger, vegan fashion, humane fashion, natural fabrics, fashion start-up, brand development, social media marketing, trunk shows, fashion show, thoughtful design, sustainable consulting
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Myrrhia SS15

Myrrhia Fine Knitwear is an ethical fashion knitwear company based in Oakland, California. I had the privilege of conceptualizing and coordinating this fashion story, as well as styling and directing the product shots, for their Spring 2015 collection release. Myrrhia uses fine eco fibers in each Spring collection, such as sustainable tencel made from eucalyptus trees and organic cotton in partnership with Fibershed farmer Sally Fox. Myrrhia Spring 2015 explores a romantic duality between soft, structured rib knits and silky light, feathery lace. Drawing influences from biomimicry and the 1930’s, the collection embraces a rich botanical palette of deep blue, burgundy, gold, and neutrals.


Photography: Emily Sandifer, Concept/Art Direction: Andrea Krystine Plell, Wardrobe: Myrrhia Fine Knitwear, Makeup and hair: Julia LoVetere

eco, ethical fashion, eucalyptus, fashion, free spirit, gypsy, locally sourced, made in usa, mystic, oakland, organic cotton, sally fox, sf bay, spring, ss15, style, sustainable, tarot, tencel, wanderlust
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