Myrrhia Fine Knitwear is an ethical fashion knitwear company based in Oakland, California. I had the privilege of conceptualizing and coordinating this fashion story, as well as styling and directing the product shots, for their Spring 2015 collection release. Myrrhia uses fine eco fibers in each Spring collection, such as sustainable tencel made from eucalyptus trees and organic cotton in partnership with Fibershed farmer Sally Fox. Myrrhia Spring 2015 explores a romantic duality between soft, structured rib knits and silky light, feathery lace. Drawing influences from biomimicry and the 1930’s, the collection embraces a rich botanical palette of deep blue, burgundy, gold, and neutrals.
Photography: Emily Sandifer, Concept/Art Direction: Andrea Krystine Plell, Wardrobe: Myrrhia Fine Knitwear, Makeup and hair: Julia LoVetere
February 24, 2015
Art Direction, Styling