Ecologique Fashion | Myrrhia SS15
Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
eco fashion, ethical fashion, public relations, marketing, branding, press, magazine, television, san francisco, sf bay area, sustainable, fashion, consultant, pr, agency, organic, circular economy, press event, runway show, fashion show, tradeshow, b2b
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Myrrhia SS15

Myrrhia Fine Knitwear is an ethical fashion knitwear company based in Oakland, California. I had the privilege of conceptualizing and coordinating this fashion story, as well as styling and directing the product shots, for their Spring 2015 collection release. Myrrhia uses fine eco fibers in each Spring collection, such as sustainable tencel made from eucalyptus trees and organic cotton in partnership with Fibershed farmer Sally Fox. Myrrhia Spring 2015 explores a romantic duality between soft, structured rib knits and silky light, feathery lace. Drawing influences from biomimicry and the 1930’s, the collection embraces a rich botanical palette of deep blue, burgundy, gold, and neutrals.


Photography: Emily Sandifer, Concept/Art Direction: Andrea Krystine Plell, Wardrobe: Myrrhia Fine Knitwear, Makeup and hair: Julia LoVetere


February 24, 2015


Art Direction, Styling

eco, ethical fashion, eucalyptus, fashion, free spirit, gypsy, locally sourced, made in usa, mystic, oakland, organic cotton, sally fox, sf bay, spring, ss15, style, sustainable, tarot, tencel, wanderlust