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Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
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Eco fashion editor Andrea Plell talks Urban Air Market Portland 2014

By Catherine Garvin /

Founder, editor-in-chief at Refix Magazine and creative director at Ecologique Fashion Andrea Plell, and Urban Air Market organizer Danielle Cohen are coming to Portland for the first time ever for an eco fashion event from San Francisco: Urban Air Market.

Urban Air Market connects the art, music and eco fashion creative communities of Portland and San Francisco, with a free pop-up marketplace for sustainable design featuring 100 plus emerging and established artisans, and brands, along with live music, art installations, food vendors, and a beer garden. Eco designer and contributors for Urban Air Market are selected based on their quality, originality, cleverness and method of sustainability in design.

Eco Fashion Editor Andrea Plell
Photo credit: Monique DeVos

Plell consented to a pre-event interview with me to discuss her eco fashion passion and styling tips, here goes:

Define in your own terms Andrea what is sustainable fashion?

Sustainable fashion is fashion that takes the self, humanity, animals, the environment, and future generations into consideration. It’s the consciousness of “who makes my clothes,” “where are they made,” and “what are they made of?”

What’s most important for you as an eco-fashionista?

Re-styling clothing I already have and supporting local designers, who utilize natural, domestically sourced fabrics when I buy new.

Why is that important?

This is important because it allows me to exercise my brain and get creative with my existing wardrobe, and when I do buy new I am able to support my local economy while knowing exactly where my clothes are made and who made them.

When did you find yourself involved with earth-friendly fashion world? How did that happen?

My eyes were first opened to ethical fashion when I began modeling for Indie fashion designers within my community in my early twenties. I began to gain insight into their production processes and many of their goals for recycled and/or earth-friendly textiles. It was during this time that I awoke to the issues that our fashion industry is responsible for major damage to our oceans and environment, as well as the exploitation of people and animals.

List your top three favorite summer fashion style tips.

1. Dress up shorts with a blazer or a button up blouse with rolled sleeves for a fashionable “stay cool” professional look.

2. Give a nod to the trendy 90s by pairing a cute solid crop with a feminine high waisted a line skirt.

3. Layer a monochromatic color palette for a very fun and stylish summer ensemble. One of my personal favorite outfits is (I love this look) white on white on white on cool summer evenings.

Want to know more? Here are the Urban Air Marketplace event details.

Saturday, Aug. 2 and Sunday, Aug. 3, 2014 from 11:00 a.m. to 6:00 p.m. Urban Air Market will present a two-day pop-up event held at Zidell Yards.

Zidell Yards is best known as a former industrial shipyard located in the South Waterfront neighborhood set beside the Willamette River and Ross Island Bridge. This landmark location has plans of becoming Portland’s newest up-and-coming district, and a host to public parks, plazas, and river access. Urban Air Market is proud to be the first outdoor shopping event to activate the space.

Early bird gets the word because the 150 attendees to R.S.V.P. will receive a free canvas tote bag upon arrival at the event. To R.S.V.P. or to apply to be a featured Urban Air Market designer, please visit

URBAN AIR is a curated marketplace for sustainable design held twice per year featuring 150 independent designers of men’s, women’s, and kid’s clothing, accessories, jewelry and home décor.

Participating designers are selected based on their quality, originality, cleverness, and method of sustainability in design. “Green” designers who are pushing the direction of fashion where it should be going inspire us. Previously known as the Capsule Design Festival in San Francisco, this free outdoor event is currently in its eighth year of success.

Urban Air Market: Zidell Yards

  • 3030 SW Moody Ave
  • Saturday, Aug. 2 and Sunday, Aug. 3, 2014
  • Operating hours are 11:00 a.m. to 6:00 p.m. both days.
  • Click Urban Air Market Portland for all the eco fashion fun details

Edible East Bay

(Andrea Plell of Ecologique Fashion models an ensemble that shows the beautiful work coming out of our local fibershed. The Oaxacan Sky Mystic Spiral Beret is by Oakland-based O’Lover Hats. The Pyramid Infiniti Scarf, MC Jacket, and A Line Pyramid Skirt are by Oakland-based Myrrhia Fine Knitwear and are made with organic fibers by Capay Valley grower Sally Fox. Photo courtesy of Ecologique Fashion)

“Young urban designers with an interest in ethical fashion like it too. Andrea Plell of Ecologique Fashion, an eco-fashion promoter, organized the second annual Fibershed Fashion Gala last fall at Jacuzzi Family Vineyards in Sonoma. “We emulated what a garment supply chain could look like, with 11 looks in total by 22 designers,” she says. The designers, including several from the East Bay, were encouraged to adopt low- or no-waste production processes. Plell represents Oakland’s trendy 25th Street Collective and helped a group of associated designers open Metis Makers, a trendy slow fashion storefront on Grant Avenue in San Francisco.” Read more…

AWEAR 2014

56 : Andrea Plell


Andrea is the founder of Ecologique Fashion and the Editor-in-Chief of Refix Magazine :: an online ethical fashion and sustainable lifestyle magazine.

She is a fashion writer and eco fashion activist, as well as a publicist and art director for several eco-friendly fashion brands in the San Francisco Bay Area. Andrea is set on removing all “granola” stereotypes and showing society that sustainable style is beautiful, innovative, and here to stay.

Andrea is changing the state of fashion by educating her generation about the importance of conscious consumption, and she’s clearly doing it in style…

Tee (by Under the Canopy for Fashion Revolution Day, 100% organic cotton, made in USA)
Jacket (by Amour Vert Eco-fashion, organic cotton, made in USA)
Jeans (second-hand, thrifted from Crossroads Trading Company)
Shoes (by Olsenhaus, vegan)
Handpiece (by Elisa Gonsalves Designs, made in USA)
Necklace (by Lyons Mercantile, made in USA)
Makeup (by 100% Pure, “health food for skin”)

Andrea-Krystine-Awear3 Andrea-Krystine-Awear5

About AWEAR:

AWEAR is a project intended to help inspire us to think about where our clothes are made, what they are made of, and who made them. With the high speed chase that fashion has become in today’s culture, AWEAR intends to help us all refresh our style, in a community-oriented way, where we can help each other along the journey.

AWEAR is a community of mindful consumers and stylish change makers.

Eco Salon: Myrrhia

Grown and Made in the USA: Spring Fashion from Myrrhia Knitwear and Foxfibre Yarns


This season the Oakland, CA based Myrrhia Knitwear is launching a gorgeous collection of fine knitwear, skirts, dresses, camis and soft scarves made in the USA.

The entire collection has been made from organically grown California cotton, naturally dyed silks and eucalyptus fiber-based Tencel and manufactured in a local, zero-waste factory. A collection for the stylish, sensible and ecologically aware woman, Myrrhia’s latest wares are empowering yet feminine and minimalist yet  intriguing.

Founded in 2010 by designer Myrrhia Resneck, a native of Santa Cruz, CA, Myrrhia Knitwear is a sustainable and conscious fashion label with the aim “to be part of the antidote to a culture who treats it’s people–and the environment that sustains them–as disposable.” The label has achieved this goal by setting up a system of fashion manufacturing that is local and ethical, made with locally grown and sustainable fibers, and designed to embody the essence of an aware, stylish and intelligent woman.

Drawing inspiration from the protests in Brazil, and the historical female figures that have rebelled and risen against oppression, Myrrhia Knitwear’s Spring 2014 collection plays between the duality of romantic softness and strong female edge. The collection includes simple yet alluring silk camis and slips, tailored moto chic jackets, hand knit dresses and tops, infinity scarves and structured skirts. The entire collection is made with love at Myrrhia’s studio in Oakland, CA, where zero-waste practices, conscious creation and a love of sustainable fashion reign supreme.

Featured in the Spring 2014 collection is knitwear made from organically grown cotton from a farm only 90 miles away from Myrrhia’s studio in Oakland. Sally Fox, owner of Foxfibre farms, has been experimenting with the cultivation of organically grown cotton in California since the 1980s. She has successfully created a method of growing apparel grade cotton that is easier for handspinners to work with and is in the process of  cultivating various cotton types that take natural dyes very well. Myrrhia Knitwear has been supporting the development of Foxfibre’s gorgeous yarns by turning them into spectacular and wearable garments that will bring stylish and sustainable self-expression  to your Spring wardrobe! (Read on Eco Salon)

SF Chronicle- Fibershed Fashion Gala

“Living off the land” isn’t exactly a modern concept, but in the modern-day fashion business, local living has given way to fast fashion and overseas manufacturers. But just like the farm-to-table movement has popularized the oft-repeated idea of “local/seasonal/organic/sustainable,” the “soil-to-skin” concept is slowly gaining traction.

Enter Fibershed, a 3-year-old San Geronimo organization with a mission that brings the local movement to clothes. On Dec. 14, the second annual Fibershed Fashion Gala revealed the wearable results of a nine-month project that connected 22 local designers with five farmers and suppliers of cotton, wool and leather. All material was sourced within a 150-mile radius. From patternmakers and seamstresses to shoemakers and hatmakers, the teams created 11 looks that were sold in a silent auction at Sonoma’s Jacuzzi Family Vineyards.

Highlights included a structured French terry cotton jacket designed by Amy Keefer and Myrrhia Fine Knitwear and a dramatic “Wool Warrior in Love” wool felt dress from Hiroko Kurihara Designs and Sabrina Fair. In addition to the runway show in the winery’s barrel room, the 250 guests browsed a sustainable marketplace of products and ate food made from locally sourced ingredients – including, naturally, wine from the Jacuzzi winery. Read More...

Examiner – Fibershed Fashion Gala

Fibershed is on a mission to change the way we clothe ourselves by supporting the creation of local textile cultures that enhance ecological balance and utilize regional agriculture while strengthening local economies and communities. They have been accomplishing this mission through various methods including public education, extensive textile research, textile producer programs and community building. Through these efforts and along with events such as the upcoming Fibershed Fashion Gala 2013 – Fibershed will continue its charge by honing in on the fashion industry and all of us who get dressed everyday. Living sustainable means knowing where your clothes come from and choosing textiles grown in close proximity to where you live when possible. Read More…

Photo Credit: Paige Green