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Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
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Eco fashion editor Andrea Plell talks Urban Air Market Portland 2014

By Catherine Garvin /

Founder, editor-in-chief at Refix Magazine and creative director at Ecologique Fashion Andrea Plell, and Urban Air Market organizer Danielle Cohen are coming to Portland for the first time ever for an eco fashion event from San Francisco: Urban Air Market.

Urban Air Market connects the art, music and eco fashion creative communities of Portland and San Francisco, with a free pop-up marketplace for sustainable design featuring 100 plus emerging and established artisans, and brands, along with live music, art installations, food vendors, and a beer garden. Eco designer and contributors for Urban Air Market are selected based on their quality, originality, cleverness and method of sustainability in design.

Eco Fashion Editor Andrea Plell
Photo credit: Monique DeVos

Plell consented to a pre-event interview with me to discuss her eco fashion passion and styling tips, here goes:

Define in your own terms Andrea what is sustainable fashion?

Sustainable fashion is fashion that takes the self, humanity, animals, the environment, and future generations into consideration. It’s the consciousness of “who makes my clothes,” “where are they made,” and “what are they made of?”

What’s most important for you as an eco-fashionista?

Re-styling clothing I already have and supporting local designers, who utilize natural, domestically sourced fabrics when I buy new.

Why is that important?

This is important because it allows me to exercise my brain and get creative with my existing wardrobe, and when I do buy new I am able to support my local economy while knowing exactly where my clothes are made and who made them.

When did you find yourself involved with earth-friendly fashion world? How did that happen?

My eyes were first opened to ethical fashion when I began modeling for Indie fashion designers within my community in my early twenties. I began to gain insight into their production processes and many of their goals for recycled and/or earth-friendly textiles. It was during this time that I awoke to the issues that our fashion industry is responsible for major damage to our oceans and environment, as well as the exploitation of people and animals.

List your top three favorite summer fashion style tips.

1. Dress up shorts with a blazer or a button up blouse with rolled sleeves for a fashionable “stay cool” professional look.

2. Give a nod to the trendy 90s by pairing a cute solid crop with a feminine high waisted a line skirt.

3. Layer a monochromatic color palette for a very fun and stylish summer ensemble. One of my personal favorite outfits is (I love this look) white on white on white on cool summer evenings.

Want to know more? Here are the Urban Air Marketplace event details.

Saturday, Aug. 2 and Sunday, Aug. 3, 2014 from 11:00 a.m. to 6:00 p.m. Urban Air Market will present a two-day pop-up event held at Zidell Yards.

Zidell Yards is best known as a former industrial shipyard located in the South Waterfront neighborhood set beside the Willamette River and Ross Island Bridge. This landmark location has plans of becoming Portland’s newest up-and-coming district, and a host to public parks, plazas, and river access. Urban Air Market is proud to be the first outdoor shopping event to activate the space.

Early bird gets the word because the 150 attendees to R.S.V.P. will receive a free canvas tote bag upon arrival at the event. To R.S.V.P. or to apply to be a featured Urban Air Market designer, please visit

URBAN AIR is a curated marketplace for sustainable design held twice per year featuring 150 independent designers of men’s, women’s, and kid’s clothing, accessories, jewelry and home décor.

Participating designers are selected based on their quality, originality, cleverness, and method of sustainability in design. “Green” designers who are pushing the direction of fashion where it should be going inspire us. Previously known as the Capsule Design Festival in San Francisco, this free outdoor event is currently in its eighth year of success.

Urban Air Market: Zidell Yards

  • 3030 SW Moody Ave
  • Saturday, Aug. 2 and Sunday, Aug. 3, 2014
  • Operating hours are 11:00 a.m. to 6:00 p.m. both days.
  • Click Urban Air Market Portland for all the eco fashion fun details

AWEAR 2014

56 : Andrea Plell


Andrea is the founder of Ecologique Fashion and the Editor-in-Chief of Refix Magazine :: an online ethical fashion and sustainable lifestyle magazine.

She is a fashion writer and eco fashion activist, as well as a publicist and art director for several eco-friendly fashion brands in the San Francisco Bay Area. Andrea is set on removing all “granola” stereotypes and showing society that sustainable style is beautiful, innovative, and here to stay.

Andrea is changing the state of fashion by educating her generation about the importance of conscious consumption, and she’s clearly doing it in style…

Tee (by Under the Canopy for Fashion Revolution Day, 100% organic cotton, made in USA)
Jacket (by Amour Vert Eco-fashion, organic cotton, made in USA)
Jeans (second-hand, thrifted from Crossroads Trading Company)
Shoes (by Olsenhaus, vegan)
Handpiece (by Elisa Gonsalves Designs, made in USA)
Necklace (by Lyons Mercantile, made in USA)
Makeup (by 100% Pure, “health food for skin”)

Andrea-Krystine-Awear3 Andrea-Krystine-Awear5

About AWEAR:

AWEAR is a project intended to help inspire us to think about where our clothes are made, what they are made of, and who made them. With the high speed chase that fashion has become in today’s culture, AWEAR intends to help us all refresh our style, in a community-oriented way, where we can help each other along the journey.

AWEAR is a community of mindful consumers and stylish change makers.

Holiday Guide 2012

I’ve seen a few of these floating around and thought I would put in my two cents sense. Here are some items I have been admiring this season from some very talented, very local artisans and designers. Enjoy a piece of your community (by also contributing to it) with some of these ethically produced items wrapped up [with recycled paper], under your [organic] tree, or in your [upcycled] stockings


25C’s Holiday Affair

Oakland’s 25th Street Collective Presents “A Holiday Affair” – A local, ethical, socially responsible shopping event showcasing the local artisan community, sustainable businesses, and emerging designers of the Bay Area.


A Holiday Affair Flyer
A Holiday Affair Flyer

PRLog (Press Release)Nov. 30, 2012Instead of rushing to the malls this holiday season, consider growing your local economy by attending A Holiday Affair – a sustainable shopping event hosted by The 25th Street Collective (25C).

Curated with handmade artisanal wares, lively music, fashion, art, jewelry, wine, and food, this thoughtful event invites attendees to make a difference in the lives of others while enlightening their palettes and wardrobes with sustainable products—from ethical apparel, accessories, and handmade skincare, to Argentinean inspired empanadas, organic dim sum and local honeys.

The 25C partners with the Oakland Elizabeth House, and is offering visitors to participate in a “Repurpose with Purpose” DIO (Do it Ourselves) activity.  With the assistance of local seamsters, attendees can create one item to keep and one item to give to kids and moms staying at Oakland Elizabeth House. Items include stuffed totoro dolls, fabric wallets, and aprons.  Bring your own material and embellishments or use some of ours.  All ages can participate, and we ask that under 10 year old folks have an adult to help out.

In addition, 25C resident member Art Beat Foundation will provide an all star playlist of live music to the affair, showcasing a diversity of local artists such as Paige and The Thousand, Bang Data, CJ Alegre, Vir, Vandella, Rin Tin Tiger and many more.

This community-enriched event will take place Saturday, December 8th, 2012 from 1:00pm – 6:00pm at the Collective’s 6,000 sq. ft. vintage warehouse space at 477 25th Street in Oakland’s UPTown Arts District–between Telegraph and Broadway (near the 19th street BART station).  Although the event is free, a donation for participating seamsters and stitchers is kindly appreciated.

Another 25C partner will be presented on December 8th. Ditto Sustainable Brand Solutions (, an Oakland-based ecological retail product company, will be working with the 25C to design sustainable dress forms, hat displays, signage and other retail display products co-created in partnership with 25C resident designers. Known worldwide for creating the finest environmental displays for retail use, Ditto will also be offering their unique Ditto Hanger 10-Packs for sale at the 25C.  The 25C is proud to be Ditto’s exclusive Bay Area showroom for new and innovative retail display products.

The following 25C members and artisan vendors will be in attendance:



shop/jenlorang – botanical and alchemical inspired hand bound books and jewelry utilizing vintage and deadstock materials
Altana Marie – locally gold-smithed from recycled and ethically mined materials
Doreen Meister Designs – accessories utilizing recycled plastic bags
J Fein Designs – vintage inspired sustainably harvested wooden accessories with a modern twist
Pretty Fun Jewelry – vintage-inspired, energy-charged locally made jewelry
Sandra Kathleen Jewelry – handmade, earth inspired accessories of mindful gemstones, minerals and repurposed materials.
Tangle Weeds Jewelry – silver hand-crafted jewelry featuring semi-precious stones and vintage and recycled materials
Tidal Ware Jewelry locally crafted and custom jewelryBodycareBy Nieves – handmade natural body care products
Skin Care by Feleciai – handmade organic body care productsFashion and Furnishings

DITTO – recycled paper hangers and eco-conscious hat and dress forms
GhEttO GoLdiLocKs  www:// – one-of-a-kind handmade wearable art from recycled, re-used, rescued, and reclaimed materials
Hiroko Kurihara (founder of the 25C) www:// – socially responsible company offering unique high-quality home furnishings and textile creations in light-weight boiled wool
Korrupt Label – highly detailed, one-of-a-kind t-shirts, hoodies, and patches self made in Oakland
Marc Avenue locally produced knitwear
Moxie Shoes – handmade footwear
O’Lover Hats – one-of-a-kind handcrafted, finely blocked felt and straw headwear and radical mixed media head ornaments
Platinum Dirt – one of a kind, handmade jackets, bags, and wrist wallets made from reclaimed vintage auto upholstery.
r2 upcycled fashions that are comfortably extraplanetary
Ranunculus Market – vintage fashions and handmade crepe flower bouquets and wreaths
Sabrina Fair pattern-making, sample development and highly elegant reclaimed fabric fashions


2 Mile Wines – bottles and tasting of wines produced from Bay Area organic and biodynamically farmed vineyards
Art is in Coffee – fair trade organic coffee and art with a social justice mission
Bee Healthy Honey Shop – local honeys and bee kits
Oaktown Jerk – artisan beef jerky
Tru Gourmet – organic dim sum
Wonky Kitchen – gourmet kale snacks
Javi’s Cooking authentic Argentinian empanadas made with fresh, local ingredients baked daily


Oakland Grown – a program of the Sustainable Business Alliance comprised of local business owners, artists, and engaged citizens committed to strengthening Oakland’s local economy, social well being, and unique sense of place.

About The 25th Street Collective (25C)

The 25th Street Collective, founded by designer Hiroko Kurihara, is an L3C collaborative of slow-food and slow-fashion artisans practicing local, ethical manufacturing, and innovative resourcefulness. Offering creative studios, a storefront gallery, wine bar, workshops, and edu-tainment events, this Oakland-based incubator is home to fine fashion and food artisans up-and-coming in the Bay area.

The 25th Street Collective website:

For more information about the 25th Street Collective, please contact:

Hiroko Kurihara (