Ecologique Fashion | fashion
Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
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Salon d’ Retinue Premiere

Last week was the launch of Salon Retinue– a project I’ve been working on with Warren DiFranco of Modacine. In the effort of producing an industry event that exposes the latest in exceptional fashion, music, food, and art to journalists, buyers, and media, Warren and myself have taken on this project to stimulate the creative economy of the San Francisco Bay Area.

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The premiere salon was hosted at the Impact Hub Gallery in San Francisco in celebration of Oakland-based, ethical knitwear company Myrrhia Fine Knitwear‘s Fall 2014 release.

This invite-only event featured a Myrrhia Fall 2014 preview, which gave industry guests first dibs on a 15% off pre-sale, as well as the opportunity to scope the craftsmanship of the beautiful garments in-person. To kick off the event, I presented the Myrrhia Fall fashion film- directed by Emily Sandifer (who also took all the photos for the Fall collection), with art direction by yours truly (along with film edits by Warren Di Franco).

 

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A live Q & A took place giving media guests the opportunity to ask any questions they may have had. Each attendee was also given a gift bag, courtesy of ThereThere– a new line by Oaklandish, of which contained goodies as well as a lookbook and linesheet including descriptions of each garment in the Myrrhia collection. The beautiful Kaeli Renae stood elegantly in Myrrhia’s lovely sweater dresses and posed for press throughout the night.

Photography by Warren Difranco / ModaCine

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Nosh included locally sourced, catered appetizers prepared by Half Water Half Love, and of course, a variety of California wines were poured by the glass.

Photography by Warren Difranco / ModaCine

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As an added bonus, guests were treated with natural makeovers by Savage Jenny who also created a custom make-up palette inspired by the Myrrhia Fall 2014 collection. Each guest was also gifted with a Savage Jenny product.

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Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Artist Mahsa Vanaki created a 3D installation specifically for the event called “Planter Wall”. The structure was made of folded laser-cut cardboard creating a vertical planter wall to bring some green plants to the interior. The geometric pattern was developed digitally using parametric design software. The exhibition is still available for viewing at the Impact Hub in San Francisco until September 1st, 2014.

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

With a very successful launch, we look forward to presenting more of these types events in support of our local makers, artisans, chefs, designers, and visual artists, on a regular basis. If you are interested in being featured in a Salon Retinue event, please contact me at andrea [at] ecologiquefashion.com.

Special thanks to all of our buyer and media guests, as well as Layla Musselwhite  of Savage Jenny, make-up artist Sarah Dashty, and designer Hector Manuel for supporting the event!

 

For more about Myrrhia’s Fall 2014 collection visit myrrhia.com.

Read the Myrrhia Fall 2014 Press Release here.

Photos by Warren DiFranco and the EcologiqFashion Instagram.

 

Eco fashion editor Andrea Plell talks Urban Air Market Portland 2014

By Catherine Garvin / Examiner.com

Founder, editor-in-chief at Refix Magazine and creative director at Ecologique Fashion Andrea Plell, and Urban Air Market organizer Danielle Cohen are coming to Portland for the first time ever for an eco fashion event from San Francisco: Urban Air Market.

Urban Air Market connects the art, music and eco fashion creative communities of Portland and San Francisco, with a free pop-up marketplace for sustainable design featuring 100 plus emerging and established artisans, and brands, along with live music, art installations, food vendors, and a beer garden. Eco designer and contributors for Urban Air Market are selected based on their quality, originality, cleverness and method of sustainability in design.

Eco Fashion Editor Andrea Plell
Photo credit: Monique DeVos

Plell consented to a pre-event interview with me to discuss her eco fashion passion and styling tips, here goes:

Define in your own terms Andrea what is sustainable fashion?

Sustainable fashion is fashion that takes the self, humanity, animals, the environment, and future generations into consideration. It’s the consciousness of “who makes my clothes,” “where are they made,” and “what are they made of?”

What’s most important for you as an eco-fashionista?

Re-styling clothing I already have and supporting local designers, who utilize natural, domestically sourced fabrics when I buy new.

Why is that important?

This is important because it allows me to exercise my brain and get creative with my existing wardrobe, and when I do buy new I am able to support my local economy while knowing exactly where my clothes are made and who made them.

When did you find yourself involved with earth-friendly fashion world? How did that happen?

My eyes were first opened to ethical fashion when I began modeling for Indie fashion designers within my community in my early twenties. I began to gain insight into their production processes and many of their goals for recycled and/or earth-friendly textiles. It was during this time that I awoke to the issues that our fashion industry is responsible for major damage to our oceans and environment, as well as the exploitation of people and animals.

List your top three favorite summer fashion style tips.

1. Dress up shorts with a blazer or a button up blouse with rolled sleeves for a fashionable “stay cool” professional look.

2. Give a nod to the trendy 90s by pairing a cute solid crop with a feminine high waisted a line skirt.

3. Layer a monochromatic color palette for a very fun and stylish summer ensemble. One of my personal favorite outfits is (I love this look) white on white on white on cool summer evenings.

Want to know more? Here are the Urban Air Marketplace event details.

Saturday, Aug. 2 and Sunday, Aug. 3, 2014 from 11:00 a.m. to 6:00 p.m. Urban Air Market will present a two-day pop-up event held at Zidell Yards.

Zidell Yards is best known as a former industrial shipyard located in the South Waterfront neighborhood set beside the Willamette River and Ross Island Bridge. This landmark location has plans of becoming Portland’s newest up-and-coming district, and a host to public parks, plazas, and river access. Urban Air Market is proud to be the first outdoor shopping event to activate the space.

Early bird gets the word because the 150 attendees to R.S.V.P. will receive a free canvas tote bag upon arrival at the event. To R.S.V.P. or to apply to be a featured Urban Air Market designer, please visit www.urbanairmarket.com.

URBAN AIR is a curated marketplace for sustainable design held twice per year featuring 150 independent designers of men’s, women’s, and kid’s clothing, accessories, jewelry and home décor.

Participating designers are selected based on their quality, originality, cleverness, and method of sustainability in design. “Green” designers who are pushing the direction of fashion where it should be going inspire us. Previously known as the Capsule Design Festival in San Francisco, this free outdoor event is currently in its eighth year of success.

Urban Air Market: Zidell Yards

  • 3030 SW Moody Ave
  • Saturday, Aug. 2 and Sunday, Aug. 3, 2014
  • Operating hours are 11:00 a.m. to 6:00 p.m. both days.
  • Click Urban Air Market Portland for all the eco fashion fun details

Sustainable Style Contest {Portland Edition}

AWEAR and Ecologique Fashion are on the search for great sustainable style in Portland!

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We are looking for the next fashion changemaker for the August edition of AWEAR —  a project intended to help inspire us to think about where our clothes are made, what they are made of, and who made them.

The contest will take place at the premier Urban Air Market Portland event on August 2nd and 3rd and we invite bloggers, stylists, and fashion lovers alike to show up wearing their best ethical outfit.

Outfit must be styled with one or more of the following guidelines in mind:

-Made in USA or Made locally in Portland
-Made of organic and/or sustainable materials
-In support of Fair Trade
-Vegan/Cruelty-free
-Second-hand or vintage
-Handmade, Sewn at home
-Upcycled/Recycled

Those who display the best ethical style will be featured on the AWEAR website, in the month of August, with a bio and link to their blog or website.

HOW DO YOU ENTER?

1) RSVP for Urban Air Market: Portland on the facebook event page

2) Attend the event dressed in your fav eco styled outfit

3)  Check in at the Urban Air Market info desk to have your photo taken

4)  Leave us a description of the articles of clothing you have styled along with your contact info and website or blog

5)  Enjoy the event and be proud to be a trend setter for ethical style!

ABOUT AWEAR:
A community of mindful consumers & stylish change makers, AWEAR is a project intended to help inspire us to think about where our clothes are made, what they are made of, and who made them. With the high speed chase that fashion has become in today’s culture, writer and stylist Kestrel Jenkins founded AWEAR to help us all refresh our style, in a community-oriented way, where we can help each other along the journey.

ABOUT URBAN AIR MARKET:

Now in their 10th year, URBAN AIR MARKET remains the curated marketplace for sustainable design. Urban Air Market designers are selected based on their quality, originality, cleverness and method of sustainability in design. The event provides:

  • Consumers the ability to discover emerging designers, musicians, and artists
  • Artists and designers the ability to access new audiences for their work
  • Personal interaction between consumers and makers
  • An eco-conscious shopping experience
  • A platform for inspiration where designers can share ideas and collaborate

URBAN AIR MARKET HOSTS SUMMER SHOW IN SAN FRANCISCO’S DOGPATCH NEIGHBORHOOD

San Francisco’s Favorite Sustainable Marketplace Returns on August 17th in a New Location

San Francisco, CA, July 2014 —- The Bay Area’s favorite sustainable shopping event, Urban Air Market, is preparing for a summer pop-up show in San Francisco’s historic Dogpatch neighborhood.

This FREE event will take place this year in a new location, Esprit Park (Minnesota and 19th), on Sunday, August 17th from 11-6pm and will feature 100+ emerging designers and established brands, in addition to talented artists and musicians from our local creative community. Urban Air Market is also proud to be partnering with SCRAP, a non-profit promoting the creative reuse of materials that would otherwise be discarded as waste, to host fun activities for kids throughout the day.

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Now in their tenth year, Urban Air Market continues to provide the Bay Area with a unique shopping experience that allows consumers to meet the designers and artisans of their favorite products, while making sustainable, eco-friendly and locally produced goods accessible to the public.

Just in time for the “back-to-school” season, guests of the Urban Air Market Dogpatch show can find the latest in locally made women’s, men’s, and children’s apparel, one-of-a-kind accessories, home décor and art that directly support their local economy. Guests can also partake in onsite activities including:

·       “Meet and Make” Crafting Sessions with SF Etsy and Handcraft Studio School

·       Kid’s Workshop with SCRAP and “Re-purpose with Purpose” Workshop by Oakland Sewn

·       FiSF Designer in Residence Showcase and 25th Street Collective Sustainable Fashion Incubator

·       Live Musical Performances by Dirty Cello, Paige & The Thousand, Foxtail Brigade,

Erin Brazil & The Brazillionaires, and Max & Nicky

·       Live Art Performances by 1:AM Gallery and Street Fashion Photography by The Avant Gardist

·       Silent Frisco hosts a Silent Disco

·       Food Trucks: Hella Vegan Eats, Dun Truck, Bacon Bacon, Frozen Kuhsterd, and The Melt

Attendees are encouraged to RSVP on the Urban Air Market website for a tote bag. To get the latest updates, scope participating designers, or to register to sell at an Urban Air Market event, please visit www.urbanairmarket.com.

URBAN AIR MARKET is a curated marketplace for sustainable design featuring independent designers of men’s, women’s, and kid’s clothing, accessories, jewelry and home décor. Participating designers are selected based on their quality, originality, cleverness, and method of sustainability in design. Urban Air Market offers consumers the ability to discover emerging designers while supporting their local economy. For more information, visit www.urbanairmarket.com.

Other Upcoming UAM Events: Portland on Aug. 2-3 / Hayes Valley on Sept. 14 / Lower Haight on Oct. 11

Urban Air Market Dogpatch Vendors: Allegory, Altanamarie, Amanda Hunt, Amos Goldbaum, Ana Apple Designs, Angelo Joyas, Animal Instincts Apparel, Arabesque, Awkward Affections, b-spired, Bagtazo, Beneduci, Bobbepin, bright and beauty, Bull Horn Designs, By Nieves, Coffee n Cream Press, Corey Egan Metalsmithing, CS. Boris Design, Culk Ink., Das Bus, Deconstruction Crafts, Door Knobs and Bloomsticks, Dream Ecology, DSF Clothing Company and Art Gallery, e.b.Friday, Enflux Jewelry, ESCAMA STUDIO, ESTABLISH, Fade Into The Abstract, FATAL Jewelry, fiftyseven-thirtythree, First Amendment, Inc, Frank Mancuso Jewelry, FrankieandMyrrh, Gangs of San Francisco, Glass Elements, Graffit Glass Lamps, graymarket, Handcraft Studio School, Healing Henna and Face Painting by Robyn Jean, HiHAT Oakland, Hiroko Kurihara Designs, Honey Cooler Handmade, Iladora Apparel, Imagination Supply Co, IndoSole, LLC, Jade Chocolates, Jasy B Boutique Truck, Jennifer Clifford Art + Design, K.Michael, Latch Key, Lazy Lotus, LIBRE CLTRA, LIX PERLE, Lulu Deux Millinery, Luna Bar, Mashala, ModaVive, MoonAndLeaf, MultiFlasking, MXM Jewelry and Design,Needle and Threat, Nous Savons, Oaklandish, Papier Vintage, Parker Dusseau, peasants and travelers, Persephone Hair, Philanthropic Panda, Poppyhearts, Red Icebreaker, Rickshaw Bagworks, ROYALISTIQUE, Ruby Bird Press, Salty Fox, SashieAnn, scabby robot, scoutshonorclothingco, SCRAP, See.Saw.Seen Eyewear, SFEtsy, Skincare by Feleciai, SKUNKFUNK USA, Strim, Sugar Cane, SuzNBex, Synergy Organic Clothing, t.s. i love you, Tangleweeds, Taxi CDC, Tessa Kemp Jewelry, The ECO Chic Inc., The Weekend Store, Thesis of Alexandria, type.lites, unpossiblecuts, Vita Coco, Wildebeest, Wildlife Works, Yes and Yes Designs

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The Fashion Foot: Myrrhia

“When it comes to apparel being locally and sustainably sourced, it’s rare to find a brand who is passionate about the two ideas. At Myrrhia Fine Knitwear they’re all about locally sourcing and only using organic fibers (even their head designer is very eco-friendly!). The brand started in 2010 in Oakland, CA by Myrrhia Resneck and has been going strong ever since, revolutionizing how knitwear should be made. The clothes are all about “one being able to freely express themselves and reaching one’s full potential.” Shop the entire brand on their website…”

Read more here.

Urban Air Market Launches in Portland

URBAN AIR MARKET, A MARKET FOR SUSTAINABLE DESIGN, LAUNCHES IN PORTLAND IN EARLY AUGUST

Urban Air Market, the largest outdoor sustainable shopping event, brings makers, music and art to Portland’s Zidell Yard on August 2nd – 3rd

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 PORTLAND, OR June 2014—- Urban Air Market, the favorite outdoor sustainable market from San Francisco is launching Urban Air Market – Portland: a two-day event that will take place from 11am -6pm both Saturday, August 2nd and Sunday, August 3rd. Bringing together the creative communities of Portland and San Francisco, this free event is a pop-up marketplace for sustainable design featuring 100+ emerging and established artisans and brands, along with live music, art installations, food vendors and a beer garden.

Urban Air Market designers are selected based on their quality, originality, cleverness and method of sustainability in design. The event provides:

  • Consumers the ability to discover emerging designers, musicians, and artists
  • Artists and designers the ability to access new audiences for their work
  • Personal interaction between consumers and makers
  • An eco-conscious shopping experience
  • A platform for inspiration where designers can share ideas and collaborate

This two day pop-up event will be held at Zidell Yards, a former industrial shipyard located in the South Waterfront neighborhood set beside the Willamette River and Ross Island Bridge. Plans are underway to transform the 33-acre site into Portland’s next great neighborhood, and a host to public parks, plazas, and river access. Urban Air Market is proud to be the first outdoor shopping event to activate the space.

The first 150 attendees to RSVP will receive a free canvas tote bag on arrival. To RSVP or to apply to be a featured Urban Air Market designer, please visit www.urbanairmarket.com.

Urban Air Market: Portland

Zidell Yards

3030 SW Moody Ave

August 2nd & August 3rd

11am – 6pm both days

DIRECTIONS:

Driving North on I-5 Take exit 299B and then turn right on SW River Pkwy. Then turn Right on SW Moody. Look for sign for 3030 SW Moody Ave on your left, pull into driveway and then stay to left on gravel road to Urban Air Market

Driving South on I-5 Take Morrison Bridge exit and then Naito Parkway south. Turn left on Market into Harborside area. Head toward I-5, but take Sheridan Rd exit before getting on I-5. Then turn left on Sheridan, right on SW Moody. Urban Air Market will be on your left toward river.

 

Now in their 10th year, URBAN AIR MARKET remains the curated marketplace for sustainable design. Participating designers are selected based on their quality, originality, cleverness, and method of sustainability in design. Formally known as Capsule Design Festival, Urban Air Market offers consumers the ability to discover emerging designers while supporting their local economy.

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