Ecologique Fashion | myrrhia
Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
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Salon d’ Retinue Premiere

Last week was the launch of Salon Retinue– a project I’ve been working on with Warren DiFranco of Modacine. In the effort of producing an industry event that exposes the latest in exceptional fashion, music, food, and art to journalists, buyers, and media, Warren and myself have taken on this project to stimulate the creative economy of the San Francisco Bay Area.


The premiere salon was hosted at the Impact Hub Gallery in San Francisco in celebration of Oakland-based, ethical knitwear company Myrrhia Fine Knitwear‘s Fall 2014 release.

This invite-only event featured a Myrrhia Fall 2014 preview, which gave industry guests first dibs on a 15% off pre-sale, as well as the opportunity to scope the craftsmanship of the beautiful garments in-person. To kick off the event, I presented the Myrrhia Fall fashion film- directed by Emily Sandifer (who also took all the photos for the Fall collection), with art direction by yours truly (along with film edits by Warren Di Franco).




A live Q & A took place giving media guests the opportunity to ask any questions they may have had. Each attendee was also given a gift bag, courtesy of ThereThere– a new line by Oaklandish, of which contained goodies as well as a lookbook and linesheet including descriptions of each garment in the Myrrhia collection. The beautiful Kaeli Renae stood elegantly in Myrrhia’s lovely sweater dresses and posed for press throughout the night.

Photography by Warren Difranco / ModaCine



Nosh included locally sourced, catered appetizers prepared by Half Water Half Love, and of course, a variety of California wines were poured by the glass.

Photography by Warren Difranco / ModaCine



As an added bonus, guests were treated with natural makeovers by Savage Jenny who also created a custom make-up palette inspired by the Myrrhia Fall 2014 collection. Each guest was also gifted with a Savage Jenny product.


Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Artist Mahsa Vanaki created a 3D installation specifically for the event called “Planter Wall”. The structure was made of folded laser-cut cardboard creating a vertical planter wall to bring some green plants to the interior. The geometric pattern was developed digitally using parametric design software. The exhibition is still available for viewing at the Impact Hub in San Francisco until September 1st, 2014.

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

With a very successful launch, we look forward to presenting more of these types events in support of our local makers, artisans, chefs, designers, and visual artists, on a regular basis. If you are interested in being featured in a Salon Retinue event, please contact me at andrea [at]

Special thanks to all of our buyer and media guests, as well as Layla Musselwhite  of Savage Jenny, make-up artist Sarah Dashty, and designer Hector Manuel for supporting the event!


For more about Myrrhia’s Fall 2014 collection visit

Read the Myrrhia Fall 2014 Press Release here.

Photos by Warren DiFranco and the EcologiqFashion Instagram.


The Fashion Foot: Myrrhia

“When it comes to apparel being locally and sustainably sourced, it’s rare to find a brand who is passionate about the two ideas. At Myrrhia Fine Knitwear they’re all about locally sourcing and only using organic fibers (even their head designer is very eco-friendly!). The brand started in 2010 in Oakland, CA by Myrrhia Resneck and has been going strong ever since, revolutionizing how knitwear should be made. The clothes are all about “one being able to freely express themselves and reaching one’s full potential.” Shop the entire brand on their website…”

Read more here.

Eco Salon: Myrrhia

Grown and Made in the USA: Spring Fashion from Myrrhia Knitwear and Foxfibre Yarns


This season the Oakland, CA based Myrrhia Knitwear is launching a gorgeous collection of fine knitwear, skirts, dresses, camis and soft scarves made in the USA.

The entire collection has been made from organically grown California cotton, naturally dyed silks and eucalyptus fiber-based Tencel and manufactured in a local, zero-waste factory. A collection for the stylish, sensible and ecologically aware woman, Myrrhia’s latest wares are empowering yet feminine and minimalist yet  intriguing.

Founded in 2010 by designer Myrrhia Resneck, a native of Santa Cruz, CA, Myrrhia Knitwear is a sustainable and conscious fashion label with the aim “to be part of the antidote to a culture who treats it’s people–and the environment that sustains them–as disposable.” The label has achieved this goal by setting up a system of fashion manufacturing that is local and ethical, made with locally grown and sustainable fibers, and designed to embody the essence of an aware, stylish and intelligent woman.

Drawing inspiration from the protests in Brazil, and the historical female figures that have rebelled and risen against oppression, Myrrhia Knitwear’s Spring 2014 collection plays between the duality of romantic softness and strong female edge. The collection includes simple yet alluring silk camis and slips, tailored moto chic jackets, hand knit dresses and tops, infinity scarves and structured skirts. The entire collection is made with love at Myrrhia’s studio in Oakland, CA, where zero-waste practices, conscious creation and a love of sustainable fashion reign supreme.

Featured in the Spring 2014 collection is knitwear made from organically grown cotton from a farm only 90 miles away from Myrrhia’s studio in Oakland. Sally Fox, owner of Foxfibre farms, has been experimenting with the cultivation of organically grown cotton in California since the 1980s. She has successfully created a method of growing apparel grade cotton that is easier for handspinners to work with and is in the process of  cultivating various cotton types that take natural dyes very well. Myrrhia Knitwear has been supporting the development of Foxfibre’s gorgeous yarns by turning them into spectacular and wearable garments that will bring stylish and sustainable self-expression  to your Spring wardrobe! (Read on Eco Salon)

MFK Sustainable Fall 2014 Collection for Men and Women

Myrrhia Fine Knitwear Locally Sourced, Sustainable Fall 2014 Collection for Men and Women

MFK is now accepting orders for Fall 2014 to North America and Europe. Delivery begins August 15th. Made entirely in the USA from sustainable materials.

California-based Myrrhia Fine Knitwear for Fall 2014 evokes the future of fashion. Inspired by the notion of advanced wearable technology, the collection includes soft, stretchy knitwear that provides an artistic, yet effortless sophistication suitable for any occasion.

Geared toward the conscious contemporary with an active lifestyle and appreciation for science and innovation, MFK evolves beyond the barriers of trend, offering looks that transition well from office to evening; loungewear to street. Shapely silhouettes in rich chocolate, black, and gray tones compliment jewel colored motifs in radiating patterns that mimic networking energies and rippling heat waves.

The collection includes super soft and cozy, figure-flattering sweater dresses and pullovers, bold zipper cardigans and capes, chevron circular skirts, pioneer cowls, slouchy beret beanies and faux fur hats. In her fifth season, former lawyer now emerging fashion designer Myrrhia Resneck, compliments the expressive qualities of her womenwear line with the release of a fashion forward men’s collection. Menswear consists of crew and v-neck patterned pullovers, hi neck commander sweaters with reclaimed wooden buttons, stylish knit beanies, and signature buckle cowls– functional, yet edgy, alternatives to the traditional long tailed scarf.

Hats, cowls, and scarfs wholesale from $18 to $47; Pullovers and sweaters wholesale from $102 to $193; Skirts wholesale from $65 to $84; Dresses wholesale from $79 to $142; Capes and cardis wholesale from $102 to $133. Fall 2014 features 29 styles and delivery will begin August 15th.

Materials used include 100% super soft worsted merino from Springvale, Maine and un-dyed organic merino wool by Vreseis Limited of Brooks, California– sourced only 90 miles from Myrrhia’s headquarters in Oakland. Because of the high quality and natural origin of the fibers, all of the garments are wrinkle-resistant and easy to care for, eliminating the need for toxic dry cleaning treatments.

With compassion for people and the environment, Myrrhia Fine Knitwear garments are produced through a seamless Stoll knitting machine and manufactured in Oakland, California. Each garment is hand finished and linked, and created exclusively from sustainable materials grown and spun in the USA. “I see so much untapped potential in humanity– potential for joy and connection, for scientific exploration, for spiritual exploration” says Resneck. “My company isn’t just about pretty clothes, or just about me and my point of view stylistically, it’s about self-actualization for all of us. I hope to be part of the antidote to a culture who treats its’ people–and the environment that sustains them–as disposable.”

About Myrrhia Fine Knitwear
Founded in 2010 by former lawyer now emerging fashion designer Myrrhia Resneck, Myrrhia Fine Knitwear is a socially responsible fashion brand specializing in beautiful knitwear that is made ethically in Oakland, California. Making clothes that are not costumes nor uniforms, but a form of self-expression, MFK is inspired by self actualization: to reach one’s full potential, to express and activate all one’s capacities. Consciously creating in a no-waste process, Myrrhia works only with yarns and fibers that are grown and spun in the USA- choosing local and organic whenever possible.



[Photo Credit: Sandifer Photography; Art Direction: Andrea Plell of Ecologique Fashion; Hair/MUA: Julia LoVetere; Models: Katrina of Wilhemina and Asher of Ford Models]

Fibershed Fashion Gala

One of the projects I spent much of my time on this year was for non-profit Fibershed of San Geronimo, California. Fibershed is a cause, campaign, and organization set out to change how people clothe by supporting the creation of local textile cultures that enhance ecological balance, and utilize regional agriculture while strengthening local economies and communities. I was given the task to create a fashion event and fundraiser to present an array of garments made entirely in Northern California- from locally grown plant or animal fiber to designer (essentially farm-to-fashion). Discovering the abundance of our local resources was intensely inspiring. I knew this was something that needed to be introduced to a wider audience – especially after the recent tragedies in garment factories overseas. I hoped to bring a new perspective to the project and sought for looks that displayed a stylish and feasible alternative to fast fashion.


The first step in making the show a reality was connecting talented designers, seamstresses, pattern makers, dyers, weavers, knitters, and manufacturers, with farmers and ranchers. The goal was to keep the entire production of the garments within 150 mi. radius (creating a Northern California Fibershed), so we brought together fiber artists from the urban communities of San Francisco and Oakland, rural and forest communities of Mill Valley to Santa Rosa, and as far east as Yolo and Sacramento. In bridging the gaps between geographic vicinities, as well as young and old, a “community cloth” was being woven. From phone calls and texts, to letters and emails, to gatherings and trips to the farms we all began to map the source to locally grown fiber materials– but most importantly, created lasting relationships with amazing producers like organic color-grown cotton farmer Sally Fox and ethical animal fiber farmers (sheep, alpaca, angora, mohair) like Robin Lynde of Meridian Jacobs and Mary Pettis-Sarley of Twirl Yarn to name a few.


On the day of the event, we could not have asked for better weather, nor ambiance for our 250 guests. Hosted at the Jacuzzi Family Winery in Sonoma, CA, we opened the gala with a sustainable Parisian-style marketplace filled with lovely locally made garments and wares by designers like Myrrhia Fine Knitwear, Fennel Bridal, Vermeulen & Co., and HIJK; hand made body products from By Nieves; yarns by Twirl Yarn, Meridian Jacobs, and Foxfibre; housewares and accessories by Hiroko Kurihara Designs; hand blocked hats by O’Lover Hats; hand crafted shoes by Moxie Shoes, and much more! Beverages were being served up by REVIVE kombucha– who brought their entire bar of locally brewed buch, REBBL Tonic– delicious herbal tonic and tea infusions, and Thanksgiving Coffee– a local artisan coffee maker and distributor of organic NUMI teas. A raffle including two abundantly filled baskets of products that were “grown close to home” got the attention of many, while Kally Price and her band performed in the spirit of Billie Holiday. Spinning and wool carding demos were in full effect to expose attendees to a full fiber connection from soil-to-skin and the Fibershed Yurt stood proudly covered with felt panels made of local wool.




As the evening transitioned to the main event, guests were welcomed into a gorgeous barrel room that opened up to a predominant runway lined with wool grown from our surrounding farms. Sponsor and reserved tables were decorated with Capay Valley organically grown brown and white cotton stems and native dye plant arrangements along with lovely oak galls (natural dye tannins that create a rich gray/brown), as votives illuminated with beeswax candles set the mood.

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A runway preview area gave guests their first introduction to the 150 mi garments (11 looks in total). And the silent auction began…

Meanwhile, a delicious spread of organic foods (catered by Isa) were being served- all sourced locally from farms and ranches within our Fibershed. The menu included lamb from True Grass Farms, cooked with pomegranates, and served over farro from Canvas Ranch or California rice. Vegetables included kale crunchies; a cornucopia of heart beets (loved the pun!), roasted rutabaga, parsnips, golden carrots; watermelon radish ribbons & carrot threads. For dessert, guests enjoyed amagaki persimmon with arugula and parmigiano, gleaned persimmon pudding, and buche de noel. Throughout the nosh, a superb selection of Jacuzzi Family Vineyard wines were enjoyed by many.



Founder of Fibershed and author of “Harvesting Color: How to Find Plants and Make Natural Dyes”, Rebecca Burgess, welcomed attendees to the gala as master of ceremonies while also introducing them to the farms, ranches, animals, and people that make up our fiber eco-system through her slide show presentation.

And then it was without futher ado that I introduced the next generation of Fibershed garments. I was very excited about the runway show as it allowed me to collaborate with 88:88 who came up with a beautiful soundtrack for each look that walked proudly down the catwalk. In addition to the gorgeous garments, the aural curation was accompanied by projected visuals of the California landscape (photographed by Paige Green Photography)- creating a full-circle connection with the geography, the animals, and humans who gave their energy towards each look:


Look 1: Designed by Amber Steinhauer; Modeled by Kaeli Wilmoth
• PANTS: high-waisted, tailored boot-cut flared pants, made of Foxfibre® organic color-grown cotton, French terry, size 8. (Estimated retail price: $450)
• TOP: long-sleeve basic base layer; made of 100% Cleaner Cotton™ lightweight jersey knit, from the LA Fibershed; size medium. (Estimated retail price: $80) (SOLD to highest bidder)
• NECK WARMER: hand-shaved, geometric pattern pelt neck warmer, made of Foxfibre® merino wool pelt, one size. (Estimated retail price: $200)
Minimum bid: $580


Look 2: Designed by Amy Keefer and Myrrhia Fine Knitwear, Modeled by Sarah Bloch
• JACKET: structured, yet cardigan-like jacket with functional on-seam pockets and zipper, made of Foxfibre® organic color-grown cotton, French terry, size 6-10. (Estimated retail price: $258)
• DRESS & SLIP: elegant pima cotton dress with clean simple lines is adorned with a polka dot pointelle lace fabric, made of Foxfibre® organic white cotton, size 6-10 (Estimated retail price: $248) + Naturally-dyed slip (Estimated retail price: $119)
• NECK COWL: hand knit colorwork in an edgy zebra pattern, made of Twirl Yarn in organic alpaca, wool and mohair, one size fits all. (Estimated retail price: $148)
Minimum bid: $600 (SOLD to highest bidder)


Look 3: Designed by Kacy Dapp, Sierra Reading and Moxie Shoes, Modeled by Geana Sieburger
The designers looked to the organized, yet also free form shapes and growth patterns of trees to create the lines for a wearable and functional look that could be dressed up or down.
• OPEN KNIT TANK AND BANDEAU: hand knit with Meridian Jacobs wool yarn and Foxfibre® organic color-grown cotton, French terry, size 6. (Estimated retail price: $240)
• TWILL MINISKIRT: hand woven with Yolo Wool Mill’s mohair/churro blend, and FoxFibre “black” merino wool, size 6. (Estimated retail price: $480)
• FINGERLESS GLOVES AND HAT: hand knit with 100% wool from Full Belly Farm (gloves), 100% wool from Foxfibre® and Bodega Pastures (hat), one size. (Estimated retail price: $240)
• OPEN-TOE CLOGS: Bull leather from Turkeysong, size 8. (Estimated retail price: $240)
Minimum bid: $950


Look 4: Designed by Vermeulen & Co. and O’Lover Hats, Modeled by Ray Boyle
Inspired by the 1930s, an era of revolutionary style. Tough economic times spurred innovation and day to evening dressing. It was a time when quality was king and people knew who made their garments. The skirt and jacket set are a lovely blend of form and function. The gored skirt sports a flirty hemline and uses a bias cut panel, popularized in the 30s, for an easy fit. The bold collar and large buttons on the jacket are also indicative of the time. The soft weave allows movement and provides a flattering silhouette. The enveloping cloche hat is inspired by easy, comfortable elegance, and incorporates draping and origami techniques.
• SKIRT AND JACKET SET: Foxfibre® organic color-grown cotton, woven by Adele Stafford, with horn buttons by Robin Lynde of Meridian Jacobs, size 4. (Estimated retail price: $872)
Minimum bid: $700 (SOLD to highest bidder)
• CLOCHE HAT: made of Foxfibre® organic color-grown cotton, French terry; Foxfibre® organic color-grown cotton woven by Adele Stafford; and Horn Buttons by Robin Lynde; size medium with stretch. (Estimated retail price: $325)
Minimum bid: $250 (SOLD to highest bidder)


Look 5: Designed by Hiroko Kurihara Designs and Sabrina Fair, Modeled by Daphne Laurels
“Wool Warrior in Love” represents the 1930s ushering in of the modern era in design and architecture. Our twisted, angular design uses a ¼-inch of wool batting, felted by Casey and 10,000 needles at Valley Ford Mercantile and Wool Mill, as a natural neoprene, sculpting a figure of persistence, resilience and modularity. The wearer conveys the simplicity, complexity, and durability of nature, and she becomes the Warrior of lovingly restoring the real.
• WOOL WARRIOR DRESS: 100% natural wool felt from Arianna Strozzi’s Valley Ford Mercantile & Wool Mill, paired with 100% eco-certified boiled wool knit, size 4-8, shown and made to order. (Estimated retail price: $1750)
Minimum bid: $1500 (SOLD to highest bidder)


Look 6: Designed by Leslie Marie Chanel and Monica Paz Soldan, Modeled by Vanessa Brigitte Whatley
• CONCEPT CAPE: (that can double as a skirt) Foxfibre® fleece fabric, size 10-12 medium. (Estimated retail price: $200)
• KNITTED DRESS: Foxfibre® cotton and Bodega Pastures wool, size 10-12 medium. (Estimated retail price: $350)
Minimum bid: $450 (SOLD to highest bidder)


Look 7: Designed by Courtney Siperstein-Cook, Nika Ivanoff and Jenine Windeshausen, Modeled by Mary Langill
• PANTS: Foxfibre® organic cotton jersey; designed, eco dyed with oak gall and sewn by Courtney; size small. (Estimated retail price: $425)
• SHELL TOP: Fine merino wool from Merry Meadows Farm in Willits, CA, natural color, designed and hand felted by Nika, dyed by Jenine, size small. (Estimated retail price: $200)
Minimum bid: 500
• JACKET: Fine merino wool from Mendenhall Ranch, Loma Rica, CA, eco printed with eucalyptus leaves in onion skin dye bath; designed, hand felted, eco printed and dyed by Jenine; size small. (Estimated retail price: $900)
Minimum bid: $720


Look 8: Designed by Shari Schopp, Meredith Buck and Marlie de Swart, Modeled by Lauren Ortega
• SHAWL COLLAR JACKET: ¾ sleeves with crochet cuffs, center front button closure with knitted belt, center back shawl collar is wet felted and front welt pockets. Robin Lynde wove the shawl with other pieces woven and felted by Shari. The crochet cuffs by Cindy Chow and the knitted belt by Marlie de Swart. All materials are from Meridian Jacobs Farm. Lining made of 100% Cleaner Cotton™ lightweight jersey knit, from the LA Fibershed. Buttons are black tail deer antlers by Robin Lynde. Designed and made by Shari Schopp, size 4 – 6. (Estimated retail price: $495)
Minimum bid: $400
• DRESS: Two-layered organic Foxfibre® cotton, hand loomed, stitched and embroidered with Twirl wool. Designed and made by Meredith Buck and Marlie de Swart, size 8. (Estimated retail price: $295)
Minimum bid: $230
• Purse and necklace (not for auction): Made from brain tanned buck skin, Twirl wool, abalone, black tail deer antler. Designed and made by Meredith Buck.
• Shoes (not for auction): Local wood with split cow-hide leather from Barta Leather in Petaluma. Designed and made by Shari Schopp. The wood was carved by local craftsman Paul Mills of Sebastopol. Sizes 7 and 8.


Look 9: Designed by Babbs Cowan, Elvira Didoni, Heidi Iverson and Hilary Heaviside; Modeled by Lena Eastes
Inspiration gathered from the garments worn by 1930’s orphan children
• TUNIC DRESS: Twirl naturally colored wool yarn, size medium. (Estimated retail price: $700) (SOLD to highest bidder)
• SLIP: 100% Cleaner Cotton™ lightweight jersey knit, from the LA Fibershed, size medium. (Estimated retail price: $45)
Minimum bid: $600 (SOLD to highest bidder)


Look 10: Designed by Babbs Cowan, Elvira Didoni, Heidi Iverson and Hilary Heaviside; Modeled by Lucia Magee
• BLOUSE: Foxfibre® color-grown organic cotton; 100% Cleaner Cotton™ lightweight jersey knit, from the LA Fibershed; size medium. (Estimated retail price: $80)
• CROP SWEATER: Twirl naturally colored wool, size small. (Estimated retail price: $500)
• TIE SKIRT: 100% Cleaner Cotton™ french terry knit, from the LA Fibershed; size medium/large. (Estimated retail price: $120)
Minimum bid: $550

Look 11: Designed by The Moon Oakland and Myrrhia Fine Knitwear; Modeled by Margaux Stancil
• WINTER WEDDING GOWN: forgiving, form-hugging body with structural yet delicate knit petals; Twirl Yarn wool/alpaca/mohair blend in sweet magnolia color; size 4-6. (Estimated retail price: $1160)
Minimum bid: $900

A Wool Felt Rug (12’ x 12’) was also up for auction with gorgeous branching designs- handmade of Fibershed wool. See how the rug was made here.


Through the collective energy of the artisans, the designers, the farmers, the organizers, the volunteers, the hosts, the vendors, and the attendees, a synergy was brought forth that created absolute magic. What began as a ritual celebrating the landscape in which we live, became a gathering to honor each piece of the puzzle making up a more healthy, ethical way to clothe.

Much gratitude to all who came together for this absolutely enchanting evening!

And a special thank you to Dustin Kahn- graphic designer and my main Fibershed contact throughout the entire planning of the Fibershed Fashion Gala.

volunteers: Alexandra Barisic, Alice Jones, Amy Frugard (runway hair/make-up), Armand Smith (video), Chris Rust, Daphne Laurels, Elaine Steenson, Emmanuel Peter, Geana Sieburger, Heidi Harris, Janis Anzalone, Jennifer Pellman, Jennymay Villarete (photography), Jodi Murphy, Kaeli Renee, Katharine Jolda, Lauren Barisic, Lauren Ortega, Lena Eastes, Lisa Mayhugh, Lucia Magee, Margaux Stancil, Martha Lightcap, Mary Langill, Miriam Dym, Miwa Smith, Monique deVos (Production Assistant), Phoebe Gillan (runway assistant), Randi Adair, Ray Boyle, Rita Parks, Sarah Bloch, Seth Boeckman (Production Assistant), Sheila Sagert, Susan Sullivan Maynard, Sylvi Alli, Vanessa Brigitte Whatley


Lorene Arey, Clara Fund
Buck Consulting Group
Local Works
Ken and Kerry Keefe

In-kind sponsors:

Adastra Audio /
Andalou Naturals /
Avatar Community Business Center /
Back to the Roots /
Barinaga Ranch /
Bellwether Farms /
Blue Bee Garden /
Catering by Isa /
Dandelion Chocolate /
Dharma Trading Company /
Ditto /
Ecologique Fashion /
Earthbody /
Fine Arts Museums of San Francisco /
Green Home /
Green String Farm /
Jacuzzi Family Vineyards /
Kind Healthy Snacks /
McEvoy Ranch /
Numi Organic Tea /
Oak Hill Farm /
Paul’s Produce /
Plait /
The Plum /
Rebbl /
Revive /
Riverdog Farm /
Thanksgiving Coffee /
Vapour Organic Beauty /
Wine Country Party & Events /

Photos: Paige Green Photography