Ecologique Fashion | oakland
Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
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What We Did In San Francisco For Fashion Revolution Week

Over the last 5 years I have spent living and working in the San Francisco Bay Area as an ethical fashion consultant, my network of local makers and brands has grown- from fashion designers, milliners, metalsmiths, jewelers and shoe makers to weavers, knitters, farmers, natural dyers, textile artists and creators in between. I am proud to say that I pretty much have access to an entire supply chain within my own backyard. Every time I meet someone new, the conversation often goes to “Well, do you know Sally Fox the organic cotton farmer?” or “I know a local knitwear designer or dyer who can help you with that”.

While Fashion Revolution Day was on its way, I had an urge to bring all these talented folks to one space. I reached out to Luke Swanson, West Coast Coordinator for Fashion Revolution Day to assist me in an attempt to start some conversations and connections in our local fashion economy with an official sustainable fashion community meet-up last March. This was followed by creating a Sustainable SFBay Facebook group, so that we all could connect in the digital realm, and I organically adopted the role of organizer for these sustainable fashion socials.

It was truly amazing to see about 50 – 60 people attend our first impromptu meeting on a weekday evening at a local brewery. After that, we partnered with the 25th Street Collective and Hiroko Kurihara who was kind enough to offer her space for other meet-ups in preparation for Fashion Revolution Day.

What began as a response to the worst garment factory disaster to date, the Rana Plaza complex collapse in Dhaka, Bangladesh that killed 1,134 and injured over 2,500 in 2013, Fashion Revolution Day has ignited an international movement demanding transparency and radical change in the way our clothes are sourced, produced and purchased. This momentous grassroots campaign, consisting of tens of thousands of supporters in over 80 countries, has encouraged consumers to “be curious, find out, do something” by engaging on social media with the brands they purchase fashion from and asking the question:“#WhoMadeMyClothes?”

There was no way the Bay Area was going to sit this one out.

We held two more meet-ups before we collectively decided on three events to produce to commemorate the victims of the Rana Plaza collapse, as well as remind wearers of clothing to ask “who made my clothes”, which included:

1) A Fashion Revolution Kick Off Party and Panel Discussion featuring guest panelists Rebecca Burgess of Fibershed, Shamini Dhana, founder of Dhana Inc. and Associate Producer for the True Cost movie, and Starre Vartan, travel journalist and founder of Eco Chick.

FRD SFBAY Panel Video Preview

(A video recap of the panel discussion can be found on the Facebook event page here: part 1part 2.)

 

2) A Slow Fashion Pop-Up event in collaboration with Skunkfunk featuring apparel by New Market Goods, Tonle, Annaborgia, and the Tripty Project.

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3) A Fashion Revolution Day Press Event +  “Who Made Your Clothes” FASH MOB Parade through Union Square in downtown San Francisco.

San Francisco marched in a “fash mob” parade, sponsored by Wildlife Works Apparel – the world’s only carbon neutral, fair trade factory protecting wildlife in Kenya, to ask for greater transparency in the global fashion supply chain. Co-produced by Ecologique Fashion and Eleanor Amari of LOLA Creative Agency, the parade’s objective was to ask for greater transparency in the global fashion supply chain.

The “mob”, consisting of models, designers, sustainable brands and ethical fashion supporters, recognized Fashion Revolution Day, a grassroots campaign sparked in response to the Rana Plaza garment factory complex collapse in Dhaka, Bangladesh that happened three years to the day, leaving 1134 people killed and 2500 injured.

Fash Rev 7

More than fifty people strong, the fash mob commenced in Union Square, continuing down Powell St. and into the Westfield Mall with participators cheering  “Who Made My Clothes? Ask.” and holding bright signs as well as a parade banner, made from upcycled t-shirts, that read “Fashion Revolution”. Shoppers who joined the march were given the official San Francisco Fashion Revolution t-shirt by Wildlife Works Apparel, screen-printed locally by Social Imprints.

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Participating brands, of which all are San Francisco Bay Area based, included Wildlife Works Apparel, The Tripty Project, Skunkfunk, Fibershed, Indigenous, Synergy Organic Clothing, Soko, New Market Goods, Ways of Change, Callina, PACT, Indosole, and Okiino.

Special thanks to Chanel Fu, stylist, Lindsay Stevens PR, Bare Snacks, Makeup artist Olga Pirmatova of Tokyo SF, Photographer Bryan Berry of Lola Creative Agency, and Remake for videography.

 

 

Slow Fashion pop-up photos by Daniela Degrassi | Fash Mob photos by Bryan Berry

 

 

 

The Fashion Foot: Myrrhia

“When it comes to apparel being locally and sustainably sourced, it’s rare to find a brand who is passionate about the two ideas. At Myrrhia Fine Knitwear they’re all about locally sourcing and only using organic fibers (even their head designer is very eco-friendly!). The brand started in 2010 in Oakland, CA by Myrrhia Resneck and has been going strong ever since, revolutionizing how knitwear should be made. The clothes are all about “one being able to freely express themselves and reaching one’s full potential.” Shop the entire brand on their website…”

Read more here.

Edible East Bay

(Andrea Plell of Ecologique Fashion models an ensemble that shows the beautiful work coming out of our local fibershed. The Oaxacan Sky Mystic Spiral Beret is by Oakland-based O’Lover Hats. The Pyramid Infiniti Scarf, MC Jacket, and A Line Pyramid Skirt are by Oakland-based Myrrhia Fine Knitwear and are made with organic fibers by Capay Valley grower Sally Fox. Photo courtesy of Ecologique Fashion)

“Young urban designers with an interest in ethical fashion like it too. Andrea Plell of Ecologique Fashion, an eco-fashion promoter, organized the second annual Fibershed Fashion Gala last fall at Jacuzzi Family Vineyards in Sonoma. “We emulated what a garment supply chain could look like, with 11 looks in total by 22 designers,” she says. The designers, including several from the East Bay, were encouraged to adopt low- or no-waste production processes. Plell represents Oakland’s trendy 25th Street Collective and helped a group of associated designers open Metis Makers, a trendy slow fashion storefront on Grant Avenue in San Francisco.” Read more…

ELUXE Magazine

“US-based Myrrhia Fine Knitwear uses organic merino wool from Australia, US-ranched wool, California-grown foxfibre cotton, and sustainable Tencel from Lenzing to create eco-knitwear for her label Myrrhia.

This season, Myrrhia gets inspired by Dilma Rouseff, the President of Brazil who embodies the designer’s aesthetics: polished, put-together and authoritative with colourful fabrics and textures reflecting a creative rebelliousness.

‘Ours is a brand that strives to serve a need. People need well-made, comfortable clothing that makes them look and feel wonderful. We don’t make hand-knitted, embroidered, beaded pieces for royalty. Nor do we make ‘basics’ or apparel commodities. Our collection is something you can wear everyday and is ‘unique.’ We use eco-fiber, (and these are luxury fibers in a day and age when many clothing seems to be made of petrochemicals like acrylic and nylon) and make clothes in an efficient manner, which respects the value of labour,’ states the designer.

She’s a fan of her own work, and says: ‘I love wearing knits all year round. So, I focus on sweater knits. This means I don’t have to worry about making the cut and sew or woven garments which the knitwear is to be styled with. I can make some lacey layers and dresses in cotton and other plant-based fibers for spring. It is really fun to design with some lighter textiles.'”

Read More…

MFK Sustainable Fall 2014 Collection for Men and Women

Myrrhia Fine Knitwear Locally Sourced, Sustainable Fall 2014 Collection for Men and Women

MFK is now accepting orders for Fall 2014 to North America and Europe. Delivery begins August 15th. Made entirely in the USA from sustainable materials.

California-based Myrrhia Fine Knitwear for Fall 2014 evokes the future of fashion. Inspired by the notion of advanced wearable technology, the collection includes soft, stretchy knitwear that provides an artistic, yet effortless sophistication suitable for any occasion.

Geared toward the conscious contemporary with an active lifestyle and appreciation for science and innovation, MFK evolves beyond the barriers of trend, offering looks that transition well from office to evening; loungewear to street. Shapely silhouettes in rich chocolate, black, and gray tones compliment jewel colored motifs in radiating patterns that mimic networking energies and rippling heat waves.

The collection includes super soft and cozy, figure-flattering sweater dresses and pullovers, bold zipper cardigans and capes, chevron circular skirts, pioneer cowls, slouchy beret beanies and faux fur hats. In her fifth season, former lawyer now emerging fashion designer Myrrhia Resneck, compliments the expressive qualities of her womenwear line with the release of a fashion forward men’s collection. Menswear consists of crew and v-neck patterned pullovers, hi neck commander sweaters with reclaimed wooden buttons, stylish knit beanies, and signature buckle cowls– functional, yet edgy, alternatives to the traditional long tailed scarf.

Hats, cowls, and scarfs wholesale from $18 to $47; Pullovers and sweaters wholesale from $102 to $193; Skirts wholesale from $65 to $84; Dresses wholesale from $79 to $142; Capes and cardis wholesale from $102 to $133. Fall 2014 features 29 styles and delivery will begin August 15th.

Materials used include 100% super soft worsted merino from Springvale, Maine and un-dyed organic merino wool by Vreseis Limited of Brooks, California– sourced only 90 miles from Myrrhia’s headquarters in Oakland. Because of the high quality and natural origin of the fibers, all of the garments are wrinkle-resistant and easy to care for, eliminating the need for toxic dry cleaning treatments.

With compassion for people and the environment, Myrrhia Fine Knitwear garments are produced through a seamless Stoll knitting machine and manufactured in Oakland, California. Each garment is hand finished and linked, and created exclusively from sustainable materials grown and spun in the USA. “I see so much untapped potential in humanity– potential for joy and connection, for scientific exploration, for spiritual exploration” says Resneck. “My company isn’t just about pretty clothes, or just about me and my point of view stylistically, it’s about self-actualization for all of us. I hope to be part of the antidote to a culture who treats its’ people–and the environment that sustains them–as disposable.”

About Myrrhia Fine Knitwear
Founded in 2010 by former lawyer now emerging fashion designer Myrrhia Resneck, Myrrhia Fine Knitwear is a socially responsible fashion brand specializing in beautiful knitwear that is made ethically in Oakland, California. Making clothes that are not costumes nor uniforms, but a form of self-expression, MFK is inspired by self actualization: to reach one’s full potential, to express and activate all one’s capacities. Consciously creating in a no-waste process, Myrrhia works only with yarns and fibers that are grown and spun in the USA- choosing local and organic whenever possible.

Website: http://myrrhia.com
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[Photo Credit: Sandifer Photography; Art Direction: Andrea Plell of Ecologique Fashion; Hair/MUA: Julia LoVetere; Models: Katrina of Wilhemina and Asher of Ford Models]

O’Lover Hats Launches Indiegogo Campaign Think Global -Hat Local

An Oakland woman’s vision to celebrate a folk art with locally produced, high quality hats that create healthy economies and thriving communities.

FOR IMMEDIATE RELEASE – Jun. 2, 2013 – SAN FRANCISCO — Elwyn Crawford, artisan hatter and owner of O’Lover Hats, is fundraising to build a hatter’s design studio where tradition meets modern technology in Oakland, CA.

“Across cultures and for thousands of years hats have protected us from the elements; celebrated special times in our lives; attracted the opposite sex,” says Elwyn who has been handcrafting hats for almost a decade. “Hats are a form of communication that speaks to our individuality and the relationship we have to a larger collective.”

With the goal of maintaining a folkart that has played a significant role in our country’s history, this credible woman entrepreneur plans to expand existing business to accommodate a hatter’s apprenticeship program that will create more jobs in Oakland. In addition, funding will allow Elwyn to invest in more hatters’ tools and industrial steam technology, as well as new computer hardware and software for design prototyping and manufacturing.

As a part of the maker movement, Elwyn brings value to the industry by using her artistic talents and passion to create hand-crafted, quality, American made hats using sustainable processes and materials. Her works contribute to the growth of a vibrant creative economy and its benefit to local workforce development.

“We want to create a strong Oakland hat company; one that makes super stylish headwear; one that upholds the artisan practice of our trade while bringing it into the 21st century; one to make this town proud.”

Crowdfunding perks include everything from “hat local” pins and t-shirts manufactured by local Oakland artists and businesses, all the way to an entire custom line of hats exclusively designed by Elwyn with the funder in mind.

To support Elwyn’s #hatlocal campaign, please visit: http://www.indiegogo.com/projects/o-lover-hats-think-global-hat-local

Hashtag: #hatlocal
Twitter: @Oloverhats
Facebook: /Oloverhats

Website: oloverhats.com
Contact: elwyn AT oloverhats.com