Ecologique Fashion | san francisco
Ecologique Fashion is a sustainable fashion PR and events consultancy based in the San Francisco Bay Area.
eco fashion, ethical fashion, public relations, marketing, branding, press, magazine, television, san francisco, sf bay area, sustainable, fashion, consultant, pr, agency, organic, circular economy, press event, runway show, fashion show, tradeshow, b2b
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What We Did In San Francisco For Fashion Revolution Week

Over the last 5 years I have spent living and working in the San Francisco Bay Area as an ethical fashion consultant, my network of local makers and brands has grown- from fashion designers, milliners, metalsmiths, jewelers and shoe makers to weavers, knitters, farmers, natural dyers, textile artists and creators in between. I am proud to say that I pretty much have access to an entire supply chain within my own backyard. Every time I meet someone new, the conversation often goes to “Well, do you know Sally Fox the organic cotton farmer?” or “I know a local knitwear designer or dyer who can help you with that”.

While Fashion Revolution Day was on its way, I had an urge to bring all these talented folks to one space. I reached out to Luke Swanson, West Coast Coordinator for Fashion Revolution Day to assist me in an attempt to start some conversations and connections in our local fashion economy with an official sustainable fashion community meet-up last March. This was followed by creating a Sustainable SFBay Facebook group, so that we all could connect in the digital realm, and I organically adopted the role of organizer for these sustainable fashion socials.

It was truly amazing to see about 50 – 60 people attend our first impromptu meeting on a weekday evening at a local brewery. After that, we partnered with the 25th Street Collective and Hiroko Kurihara who was kind enough to offer her space for other meet-ups in preparation for Fashion Revolution Day.

What began as a response to the worst garment factory disaster to date, the Rana Plaza complex collapse in Dhaka, Bangladesh that killed 1,134 and injured over 2,500 in 2013, Fashion Revolution Day has ignited an international movement demanding transparency and radical change in the way our clothes are sourced, produced and purchased. This momentous grassroots campaign, consisting of tens of thousands of supporters in over 80 countries, has encouraged consumers to “be curious, find out, do something” by engaging on social media with the brands they purchase fashion from and asking the question:“#WhoMadeMyClothes?”

There was no way the Bay Area was going to sit this one out.

We held two more meet-ups before we collectively decided on three events to produce to commemorate the victims of the Rana Plaza collapse, as well as remind wearers of clothing to ask “who made my clothes”, which included:

1) A Fashion Revolution Kick Off Party and Panel Discussion featuring guest panelists Rebecca Burgess of Fibershed, Shamini Dhana, founder of Dhana Inc. and Associate Producer for the True Cost movie, and Starre Vartan, travel journalist and founder of Eco Chick.

FRD SFBAY Panel Video Preview

(A video recap of the panel discussion can be found on the Facebook event page here: part 1part 2.)

 

2) A Slow Fashion Pop-Up event in collaboration with Skunkfunk featuring apparel by New Market Goods, Tonle, Annaborgia, and the Tripty Project.

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3) A Fashion Revolution Day Press Event +  “Who Made Your Clothes” FASH MOB Parade through Union Square in downtown San Francisco.

San Francisco marched in a “fash mob” parade, sponsored by Wildlife Works Apparel – the world’s only carbon neutral, fair trade factory protecting wildlife in Kenya, to ask for greater transparency in the global fashion supply chain. Co-produced by Ecologique Fashion and Eleanor Amari of LOLA Creative Agency, the parade’s objective was to ask for greater transparency in the global fashion supply chain.

The “mob”, consisting of models, designers, sustainable brands and ethical fashion supporters, recognized Fashion Revolution Day, a grassroots campaign sparked in response to the Rana Plaza garment factory complex collapse in Dhaka, Bangladesh that happened three years to the day, leaving 1134 people killed and 2500 injured.

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More than fifty people strong, the fash mob commenced in Union Square, continuing down Powell St. and into the Westfield Mall with participators cheering  “Who Made My Clothes? Ask.” and holding bright signs as well as a parade banner, made from upcycled t-shirts, that read “Fashion Revolution”. Shoppers who joined the march were given the official San Francisco Fashion Revolution t-shirt by Wildlife Works Apparel, screen-printed locally by Social Imprints.

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Participating brands, of which all are San Francisco Bay Area based, included Wildlife Works Apparel, The Tripty Project, Skunkfunk, Fibershed, Indigenous, Synergy Organic Clothing, Soko, New Market Goods, Ways of Change, Callina, PACT, Indosole, and Okiino.

Special thanks to Chanel Fu, stylist, Lindsay Stevens PR, Bare Snacks, Makeup artist Olga Pirmatova of Tokyo SF, Photographer Bryan Berry of Lola Creative Agency, and Remake for videography.

 

 

Slow Fashion pop-up photos by Daniela Degrassi | Fash Mob photos by Bryan Berry

 

 

 

Salon d’ Retinue Premiere

Last week was the launch of Salon Retinue– a project I’ve been working on with Warren DiFranco of Modacine. In the effort of producing an industry event that exposes the latest in exceptional fashion, music, food, and art to journalists, buyers, and media, Warren and myself have taken on this project to stimulate the creative economy of the San Francisco Bay Area.

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The premiere salon was hosted at the Impact Hub Gallery in San Francisco in celebration of Oakland-based, ethical knitwear company Myrrhia Fine Knitwear‘s Fall 2014 release.

This invite-only event featured a Myrrhia Fall 2014 preview, which gave industry guests first dibs on a 15% off pre-sale, as well as the opportunity to scope the craftsmanship of the beautiful garments in-person. To kick off the event, I presented the Myrrhia Fall fashion film- directed by Emily Sandifer (who also took all the photos for the Fall collection), with art direction by yours truly (along with film edits by Warren Di Franco).

 

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A live Q & A took place giving media guests the opportunity to ask any questions they may have had. Each attendee was also given a gift bag, courtesy of ThereThere– a new line by Oaklandish, of which contained goodies as well as a lookbook and linesheet including descriptions of each garment in the Myrrhia collection. The beautiful Kaeli Renae stood elegantly in Myrrhia’s lovely sweater dresses and posed for press throughout the night.

Photography by Warren Difranco / ModaCine

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Nosh included locally sourced, catered appetizers prepared by Half Water Half Love, and of course, a variety of California wines were poured by the glass.

Photography by Warren Difranco / ModaCine

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As an added bonus, guests were treated with natural makeovers by Savage Jenny who also created a custom make-up palette inspired by the Myrrhia Fall 2014 collection. Each guest was also gifted with a Savage Jenny product.

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Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Artist Mahsa Vanaki created a 3D installation specifically for the event called “Planter Wall”. The structure was made of folded laser-cut cardboard creating a vertical planter wall to bring some green plants to the interior. The geometric pattern was developed digitally using parametric design software. The exhibition is still available for viewing at the Impact Hub in San Francisco until September 1st, 2014.

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

Photography by Warren Difranco / ModaCine

With a very successful launch, we look forward to presenting more of these types events in support of our local makers, artisans, chefs, designers, and visual artists, on a regular basis. If you are interested in being featured in a Salon Retinue event, please contact me at andrea [at] ecologiquefashion.com.

Special thanks to all of our buyer and media guests, as well as Layla Musselwhite  of Savage Jenny, make-up artist Sarah Dashty, and designer Hector Manuel for supporting the event!

 

For more about Myrrhia’s Fall 2014 collection visit myrrhia.com.

Read the Myrrhia Fall 2014 Press Release here.

Photos by Warren DiFranco and the EcologiqFashion Instagram.

 

URBAN AIR MARKET HOSTS SUMMER SHOW IN SAN FRANCISCO’S DOGPATCH NEIGHBORHOOD

San Francisco’s Favorite Sustainable Marketplace Returns on August 17th in a New Location

San Francisco, CA, July 2014 —- The Bay Area’s favorite sustainable shopping event, Urban Air Market, is preparing for a summer pop-up show in San Francisco’s historic Dogpatch neighborhood.

This FREE event will take place this year in a new location, Esprit Park (Minnesota and 19th), on Sunday, August 17th from 11-6pm and will feature 100+ emerging designers and established brands, in addition to talented artists and musicians from our local creative community. Urban Air Market is also proud to be partnering with SCRAP, a non-profit promoting the creative reuse of materials that would otherwise be discarded as waste, to host fun activities for kids throughout the day.

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Now in their tenth year, Urban Air Market continues to provide the Bay Area with a unique shopping experience that allows consumers to meet the designers and artisans of their favorite products, while making sustainable, eco-friendly and locally produced goods accessible to the public.

Just in time for the “back-to-school” season, guests of the Urban Air Market Dogpatch show can find the latest in locally made women’s, men’s, and children’s apparel, one-of-a-kind accessories, home décor and art that directly support their local economy. Guests can also partake in onsite activities including:

·       “Meet and Make” Crafting Sessions with SF Etsy and Handcraft Studio School

·       Kid’s Workshop with SCRAP and “Re-purpose with Purpose” Workshop by Oakland Sewn

·       FiSF Designer in Residence Showcase and 25th Street Collective Sustainable Fashion Incubator

·       Live Musical Performances by Dirty Cello, Paige & The Thousand, Foxtail Brigade,

Erin Brazil & The Brazillionaires, and Max & Nicky

·       Live Art Performances by 1:AM Gallery and Street Fashion Photography by The Avant Gardist

·       Silent Frisco hosts a Silent Disco

·       Food Trucks: Hella Vegan Eats, Dun Truck, Bacon Bacon, Frozen Kuhsterd, and The Melt

Attendees are encouraged to RSVP on the Urban Air Market website for a tote bag. To get the latest updates, scope participating designers, or to register to sell at an Urban Air Market event, please visit www.urbanairmarket.com.

URBAN AIR MARKET is a curated marketplace for sustainable design featuring independent designers of men’s, women’s, and kid’s clothing, accessories, jewelry and home décor. Participating designers are selected based on their quality, originality, cleverness, and method of sustainability in design. Urban Air Market offers consumers the ability to discover emerging designers while supporting their local economy. For more information, visit www.urbanairmarket.com.

Other Upcoming UAM Events: Portland on Aug. 2-3 / Hayes Valley on Sept. 14 / Lower Haight on Oct. 11

Urban Air Market Dogpatch Vendors: Allegory, Altanamarie, Amanda Hunt, Amos Goldbaum, Ana Apple Designs, Angelo Joyas, Animal Instincts Apparel, Arabesque, Awkward Affections, b-spired, Bagtazo, Beneduci, Bobbepin, bright and beauty, Bull Horn Designs, By Nieves, Coffee n Cream Press, Corey Egan Metalsmithing, CS. Boris Design, Culk Ink., Das Bus, Deconstruction Crafts, Door Knobs and Bloomsticks, Dream Ecology, DSF Clothing Company and Art Gallery, e.b.Friday, Enflux Jewelry, ESCAMA STUDIO, ESTABLISH, Fade Into The Abstract, FATAL Jewelry, fiftyseven-thirtythree, First Amendment, Inc, Frank Mancuso Jewelry, FrankieandMyrrh, Gangs of San Francisco, Glass Elements, Graffit Glass Lamps, graymarket, Handcraft Studio School, Healing Henna and Face Painting by Robyn Jean, HiHAT Oakland, Hiroko Kurihara Designs, Honey Cooler Handmade, Iladora Apparel, Imagination Supply Co, IndoSole, LLC, Jade Chocolates, Jasy B Boutique Truck, Jennifer Clifford Art + Design, K.Michael, Latch Key, Lazy Lotus, LIBRE CLTRA, LIX PERLE, Lulu Deux Millinery, Luna Bar, Mashala, ModaVive, MoonAndLeaf, MultiFlasking, MXM Jewelry and Design,Needle and Threat, Nous Savons, Oaklandish, Papier Vintage, Parker Dusseau, peasants and travelers, Persephone Hair, Philanthropic Panda, Poppyhearts, Red Icebreaker, Rickshaw Bagworks, ROYALISTIQUE, Ruby Bird Press, Salty Fox, SashieAnn, scabby robot, scoutshonorclothingco, SCRAP, See.Saw.Seen Eyewear, SFEtsy, Skincare by Feleciai, SKUNKFUNK USA, Strim, Sugar Cane, SuzNBex, Synergy Organic Clothing, t.s. i love you, Tangleweeds, Taxi CDC, Tessa Kemp Jewelry, The ECO Chic Inc., The Weekend Store, Thesis of Alexandria, type.lites, unpossiblecuts, Vita Coco, Wildebeest, Wildlife Works, Yes and Yes Designs

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Edible East Bay

(Andrea Plell of Ecologique Fashion models an ensemble that shows the beautiful work coming out of our local fibershed. The Oaxacan Sky Mystic Spiral Beret is by Oakland-based O’Lover Hats. The Pyramid Infiniti Scarf, MC Jacket, and A Line Pyramid Skirt are by Oakland-based Myrrhia Fine Knitwear and are made with organic fibers by Capay Valley grower Sally Fox. Photo courtesy of Ecologique Fashion)

“Young urban designers with an interest in ethical fashion like it too. Andrea Plell of Ecologique Fashion, an eco-fashion promoter, organized the second annual Fibershed Fashion Gala last fall at Jacuzzi Family Vineyards in Sonoma. “We emulated what a garment supply chain could look like, with 11 looks in total by 22 designers,” she says. The designers, including several from the East Bay, were encouraged to adopt low- or no-waste production processes. Plell represents Oakland’s trendy 25th Street Collective and helped a group of associated designers open Metis Makers, a trendy slow fashion storefront on Grant Avenue in San Francisco.” Read more…

Myrrhia 2014 Fashion Film Trailer

Putting together a fashion film has been something on my list of to-dos. It’s one thing to be able to engage people in a single photograph, but it’s a whole-over-thang when it comes to keeping them entertained for the duration of a 3 minute short. Yes, although ‘short’ in order to exist in our 21st century society our brains have adapted to become quite the ‘meh’ content filtering machines.

In an attempt of showing consumers that eco fashion doesn’t mean a bunch of hippies dancing around in a circle under the sun, we set out to change the dynamic with a beautiful film centered on Myrrhia’s newest collection and the launch of her premiere men’s line.

Of course it all began with the intensive work of planning the photo shoot- booking the models, finding hair and make-up talents, and  budgeting all expenses that would go into creating a lovely platform to aesthetically introduce the collection to the masses. On top of all this, I was to create a storyline for a film that we would then shoot on the same day of the photo shoot!

Without giving too much away [since the film will be released in August 2014], I began drafting a storyboard that could communicate the expressive attributes of this new, futuristic collection…

Story Board Myrrhia AW14With all plans in place, designer Myrrhia Resneck and I packed up and flew to Los Angeles to join photographer Emily Sandifer (and our models) at her studio. In one full day of shooting we were able to capture all product shots, editorials, and footage for our fashion film.


With this project, I really wanted to bring attention to the over-abundance of stimuli and frequencies we are faced with everyday. Additionally, I used this film as a way to connect with those who may feel lost amongst it all- hopefully providing them with the feeling that “we are all in this together”.

Here is the synopsis I came up with to describe the film:

A portrayal of the duality of the human spirit and the energy that exists within all of us. Amidst frequencies of overstimulation and rapid technological advances, one can find themself disconnected to what it means to truly live. To feel lost and overwhelmed by the demands of society forces the need to dig deep into one’s own consciousness for answers. With truth unfound, one can always discover clues and self actualization through finding something… or someone… they can relate to.

And without further ado, here is the trailer for the Myrrhia Fall 2014 Fashion Film- to be released August 2014.

Director/DP/Editor: Emily Sandifer
Concept/Art Direction: Andrea Krystine Plell
Wardrobe: Myrrhia Fine Knitwear
Makeup and hair: Julia LoVetere
Models: Katrina @ Wilhemnia; Asher @ Ford
Prodcution Company: ESP Cinema

Songs: “Daisy” and “Anjel”
By 88:88 (mssngdgts)
(mssngdgts.com)

AWEAR 2014

56 : Andrea Plell

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Andrea is the founder of Ecologique Fashion and the Editor-in-Chief of Refix Magazine :: an online ethical fashion and sustainable lifestyle magazine.

She is a fashion writer and eco fashion activist, as well as a publicist and art director for several eco-friendly fashion brands in the San Francisco Bay Area. Andrea is set on removing all “granola” stereotypes and showing society that sustainable style is beautiful, innovative, and here to stay.

Andrea is changing the state of fashion by educating her generation about the importance of conscious consumption, and she’s clearly doing it in style…

Tee (by Under the Canopy for Fashion Revolution Day, 100% organic cotton, made in USA)
Jacket (by Amour Vert Eco-fashion, organic cotton, made in USA)
Jeans (second-hand, thrifted from Crossroads Trading Company)
Shoes (by Olsenhaus, vegan)
Handpiece (by Elisa Gonsalves Designs, made in USA)
Necklace (by Lyons Mercantile, made in USA)
Makeup (by 100% Pure, “health food for skin”)

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About AWEAR:

AWEAR is a project intended to help inspire us to think about where our clothes are made, what they are made of, and who made them. With the high speed chase that fashion has become in today’s culture, AWEAR intends to help us all refresh our style, in a community-oriented way, where we can help each other along the journey.

AWEAR is a community of mindful consumers and stylish change makers.

Lucky: Myrrhia

by Meredith Corning Enterprises on Apr 14, 2014
Myrrhia Fine Knitwear, Spring/Summer 2014. Photo Credit: Jenny Villarete, used with permission.

Oakland, California based Myrrhia Fine Knitwear gives the fashion community “food for thought” with her latest sustainable wares.  Owner and Designer, Myrrhia Resnick, always utilizes a no-waste production process, sustainable, organic fibers, and a gripping, inspirational story behind each and every season’s message.  The style of her line can be described as easy-breezy, comfortable, chic, and luxurious…a combination of adjectives that one may not always see come together with such skill and grace.

Exploring the subversive side of human expression, the Myrrhia Fine Knitwear Spring/Summer 2014 collection evokes an empowered, authoritative attitude. Soft and edgy combinations include naturally dyed 100% silk charmuse slips and camis, tailored moto jackets, structured pyramid skirts, infiniti scarfs, sheath dresses, polka dot knit tops and spikey clutches. A radical color palette of strong gold, brown, steel and black engage with tranquil greens, blues, and beiges. Consciously created in a no-waste process from fibers grown and spun in the USA, Spring/Summer 14 integrates California-grown, organic cotton by Foxfiber® and Lenzing Tencel®– an eco-friendly, high performance material that is naturally hygienic and silky soft on the skin.

Myrrhia Fine Knitwear, Spring/Summer 2014.  Photo Credit: Jenny Villarete, used with permission.Myrrhia Fine Knitwear, Spring/Summer 2014. Photo Credit: Jenny Villarete, used with permission.

This season you have utilized locally sourced fabrics from Brooks, California and sustainable tencel made from eucalyptus trees.  What is your process when seeking fabrics and how can other designers source local and sustainable fabrics for their lines no matter what their location is?

I start by looking for yarn mills based in the United States. There are lots of small mills here making great yarns out of natural fibers. Part of the reason that I can create such a sustainable and pure line is that I make my own fabric while I make the garment. I have been researching US­based textile manufacturing and yarn mills since 2009. My business network knows what I am looking for, and know that I am willing to share my knowledge, so they are willing to share theirs.

As for how other designers can find sustainable materials, all I can say is that the information is out there if you make the commitment, get on the internet, telephone, email, and start talking to people. Fibershed, local fiber production networks, are sprouting up all over the world. Join one and see what they have to offer. Also, you have to design in a different way. You start with the materials you want to use, then you design for those materials rather than trying to shoe­horn your materials to your  design.

Myrrhia Fine Knitwear, Spring/Summer 2014.  Photo Credit: Jenny Villarete, used with permission.Myrrhia Fine Knitwear, Spring/Summer 2014. Photo Credit: Jenny Villarete, used with permission.

Your inspiration for Spring 2014 has a powerful message.  Can you explain?

Dilma Rouseff, the President of Brazil, was my inspiration. She was a Marxist urban guerilla fighting the military dictatorship in her youth. She was on the edges, a rebel,  then she became leader of the entire country, at the center of mainstream politics. I made designs that were lady­like, professional, and conservative that have these edgy, creative details. It’s what I am always trying to do.

Myrrhia Fine Knitwear, Spring/Summer 2014.  Photo Credit: Jenny Villarete, used with permission.Myrrhia Fine Knitwear, Spring/Summer 2014. Photo Credit: Jenny Villarete, used with permission.

How do you take an inspiration like this and actually translate it into the details of your designs?

I just focus on the people I know and what I think they would like to wear, what would look good on them, what they need, and what would be fun to make. There isn’t any translation. The idea and the design happen simultaneously. I look at my yarn, I design some fabrics, then I start coming up with garment shapes.

Myrrhia Fine Knitwear, Spring/Summer 2014.  Photo Credit: Jenny Villarete, used with permission.Myrrhia Fine Knitwear, Spring/Summer 2014. Photo Credit: Jenny Villarete, used with permission.

You also offer custom design services to your clients including occasion pieces such as bridal gowns.  What steps do you take with a custom client to really understand their needs?

Communication is one of my strongest skills, but even after long conversations, sometimes the customer doesn’t even know what they want. Or what they think they want isn’t what they really want. Custom work is my biggest challenge, but it is also incredibly rewarding because I am making something so special that is exactly what they customer wanted.